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Top Marketing Tips and Tricks for Home Contractors

Quality work and integrity speak for themselves. But if you want to keep up with the competition, you have to give your quality work a microphone. Through integrating online and offline efforts and consistent branding, you can drum up new business for your home contracting business. Home Improvement Leads offers some tips to extend your reach.

Yard Signs

The best way to show people what you’re made of is to use your current and past projects as testaments to the quality of your work. By staking easy-to-read yard signs on home construction or renovation projects, you can start building credibility in communities. People trust companies that have been verified by their acquaintances, and seeing a company’s sign in a neighbor’s yard can establish even more trust than positive online reviews.

Car Wraps and Decals

If you’re not using your vehicle as a mobile advertisement, you’re missing countless opportunities to reinforce your brand. But you don’t just want to slap your message on there and call it a day. An effective design takes into account that passersby will only catch brief glimpses of the information. You want your information to clearly and concisely communicate who you are, what business you’re in, and how to reach you. You may want to consider including your website address as opposed to a phone number, since potential customers are more likely to remember a website than numbers.

Website

Speaking of your website, make sure yours is easy to navigate and that your contact info is accessible. Invest in search engine optimization (SEO) so that potential customers will easily find your company when searching for home contractors online. Hire a professional designer, too, because whether it’s your memorable logo or your functional website, every bit of design work involved needs to be top quality.

Follow up with Past Customers

When you’ve completed a successful project and have a satisfied customer on your hands, don’t just hang up your hard hat and say “see you around.” Schedule a time to get back in touch with that client and ask them to complete a quick survey. Establish a referral program that allows your customers to benefit from spreading the word to friends, family, and neighbors. Customer loyalty is valuable. Just make sure you don’t irritate your most loyal clients by being too persistent.

Get Involved with Your Community

Online marketing efforts and snazzy advertisements are essential. But nothing beats getting personally involved with the community and trusting word-of-mouth to do its work. Show that you care about your community by sponsoring a local sports team or event. Join your local chamber of commerce to build community trust and receive valuable networking opportunities.

Author Bio:

Hannah West writes professionally with the goal of empowering homeowners with the expert guidance and educational tools they need to take on big home projects with confidence. In addition to her focus on home improvement, she has a young adult novel, Kingdom of Ash and Briars, debuting in fall 2016.

hannah west

Testimonials

I was contacted as a nominee for the Greenbuild Editor’s Choice 2016 recognition and I couldn’t have asked for a better experience. Working with US Builders Review has been a blessing for my company. Erica Berry took an awesome interview in the initial call as she gathered data for the article. She was concerned about how we became us, and she made me feel important by listening and taking notes. Then there is Ian Nichols who made me feel so comfortable in sharing my story, and Molly Shaw who interviewed me as well, as she was getting ready to create an awesome article about my company -- and I must say she nailed it on the first run! What a pleasure it has been to work with everyone. This feature on Container Homes USA will help me push the company into the forefront at the Greenbuild Expo 2016.
— Derrick C. W. Childs, Director Construction & Design, Container Homes USA
Kyle and his team were very professional and patient in explaining their program to us. Their communications were clear and concise and did a great job of guiding us through the process of getting published in their magazine.
— Michael Henthorn, Owner, Henthorn Commercial Construction
Professional with attention to customer’s needs. Well prepared vision for article while open to suggestions. Provided plenty feedback and review prior to final draft. Thanks in advance for the assistance and promotion of our organization!
— Jason Lee, LEED AP O+M, Director of Sustainability and Optimization for Harvard Maintenance
The process was simple: we were provided questions that the writers wanted to discuss, we were interviewed, and then we got to see a few drafts before the final version went to print. Given the quality of this publication, on behalf of Giroux, I can assure everyone that all of my partners would be happy to participate in similar articles in the future.
— Barbara Kotsos, Director of Marketing & PR, Giroux Glass
What a great team US Builders has put in place! Having worked with Victor Martins a few years back, I was pleasantly surprised that he remembered our experience and contacted us again about an updated article. Not only did Victor brainstorm with me about content that would resonate with readers, but he assigned an excellent writer, Molly Shaw, to our account. Her interview with my client, Bardi Heating Cooling & Plumbing, was professional and succinct; as was her writing style. We had very few edits and were pleased not only with the article, but how well it was enhanced by color photos. Much appreciated!
— Karen Bird, Owner of Strategic Marketing Services, Bardi Heating Cooling & Plumbing
The staff was very helpful and easy to work with while developing our story. They were always open to our ideas and provided us useful information to maximize our visibility using social media. We were certainly pleased with final article.
— Daryl Whitmer, Marketing Program Manager, Harrison French & Associates (HFA)
Kyle Gahm was instrumental in coordinating this project from beginning to end. He was always available and a pleasure to work with. It would be a pleasure to work with Kyle down the road. Bill Keaton was very impressive in raising money from advertising which resulted in ASE getting the cover story, so thank you Bill. Lia Prysunka and Jeanee Dudley are both very impressive individuals who deserve a lot of credit for this featured piece. They were both very patient and accepting of any changes we suggested. The format, quality, and resolution was awesome. To sum it all up: Our upper management, who never have been high on PR and things of this nature said that it was "absolutely fantastic" and were blown away. They now are requesting multiple copies of the full magazine and are very proud of the work you all put in. Thanks again.
— Ryan Sanzari, Director of Operations, Alfred Sanzari Enterprises
TrueLine Publishing was a delight to work with. They were extremely patient and worked diligently to get our article written and published. The team always responded in a timely manner and was courteous. I look forward to working with TrueLine Publishing in the future and will recommend them to other businesses.
— Crystal Leos, Business Development, DALLASWHITE Property Restoration
The final product was an exceptionally well written and thorough story integrated with many of our project photos. It is a great endorsement of our company and our work that we are promoting on our website and through social media. We were impressed with the quality of the editorial and the professional follow-through.
— Susan Howell, Marketing Director for Howell Custom Building Group
It was an absolute pleasure to work with the writers and editorial team at TrueLine Publishing for our recent article in US Builders Review. From the start of the project, it was apparent that everyone involved was very concerned with accuracy and getting the facts right. They were also very conscientious about soliciting our feedback and ensuring that we were happy with the content and with the manner in which Giroux Glass was described in the finalized piece.
— Barbara Kotsos, Director of Marketing & PR, Giroux Glass

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Spring 2018

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