Top Marketing Tips and Tricks for Home Contractors
- by: Submitted by Hannah West
- in Business Insights, Content Marketing, Education
Quality work and integrity speak for themselves. But if you want to keep up with the competition, you have to give your quality work a microphone. Through integrating online and offline efforts and consistent branding, you can drum up new business for your home contracting business. Home Improvement Leads offers some tips to extend your reach.
The best way to show people what you’re made of is to use your current and past projects as testaments to the quality of your work. By staking easy-to-read yard signs on home construction or renovation projects, you can start building credibility in communities. People trust companies that have been verified by their acquaintances, and seeing a company’s sign in a neighbor’s yard can establish even more trust than positive online reviews.
Car Wraps and Decals
If you’re not using your vehicle as a mobile advertisement, you’re missing countless opportunities to reinforce your brand. But you don’t just want to slap your message on there and call it a day. An effective design takes into account that passersby will only catch brief glimpses of the information. You want your information to clearly and concisely communicate who you are, what business you’re in, and how to reach you. You may want to consider including your website address as opposed to a phone number, since potential customers are more likely to remember a website than numbers.
Speaking of your website, make sure yours is easy to navigate and that your contact info is accessible. Invest in search engine optimization (SEO) so that potential customers will easily find your company when searching for home contractors online. Hire a professional designer, too, because whether it’s your memorable logo or your functional website, every bit of design work involved needs to be top quality.
Follow up with Past Customers
When you’ve completed a successful project and have a satisfied customer on your hands, don’t just hang up your hard hat and say “see you around.” Schedule a time to get back in touch with that client and ask them to complete a quick survey. Establish a referral program that allows your customers to benefit from spreading the word to friends, family, and neighbors. Customer loyalty is valuable. Just make sure you don’t irritate your most loyal clients by being too persistent.
Get Involved with Your Community
Online marketing efforts and snazzy advertisements are essential. But nothing beats getting personally involved with the community and trusting word-of-mouth to do its work. Show that you care about your community by sponsoring a local sports team or event. Join your local chamber of commerce to build community trust and receive valuable networking opportunities.
Hannah West writes professionally with the goal of empowering homeowners with the expert guidance and educational tools they need to take on big home projects with confidence. In addition to her focus on home improvement, she has a young adult novel, Kingdom of Ash and Briars, debuting in fall 2016.