Top Marketing Tips and Tricks for Home Contractors

Quality work and integrity speak for themselves. But if you want to keep up with the competition, you have to give your quality work a microphone. Through integrating online and offline efforts and consistent branding, you can drum up new business for your home contracting business. Home Improvement Leads offers some tips to extend your reach.

Yard Signs

The best way to show people what you’re made of is to use your current and past projects as testaments to the quality of your work. By staking easy-to-read yard signs on home construction or renovation projects, you can start building credibility in communities. People trust companies that have been verified by their acquaintances, and seeing a company’s sign in a neighbor’s yard can establish even more trust than positive online reviews.

Car Wraps and Decals

If you’re not using your vehicle as a mobile advertisement, you’re missing countless opportunities to reinforce your brand. But you don’t just want to slap your message on there and call it a day. An effective design takes into account that passersby will only catch brief glimpses of the information. You want your information to clearly and concisely communicate who you are, what business you’re in, and how to reach you. You may want to consider including your website address as opposed to a phone number, since potential customers are more likely to remember a website than numbers.


Speaking of your website, make sure yours is easy to navigate and that your contact info is accessible. Invest in search engine optimization (SEO) so that potential customers will easily find your company when searching for home contractors online. Hire a professional designer, too, because whether it’s your memorable logo or your functional website, every bit of design work involved needs to be top quality.

Follow up with Past Customers

When you’ve completed a successful project and have a satisfied customer on your hands, don’t just hang up your hard hat and say “see you around.” Schedule a time to get back in touch with that client and ask them to complete a quick survey. Establish a referral program that allows your customers to benefit from spreading the word to friends, family, and neighbors. Customer loyalty is valuable. Just make sure you don’t irritate your most loyal clients by being too persistent.

Get Involved with Your Community

Online marketing efforts and snazzy advertisements are essential. But nothing beats getting personally involved with the community and trusting word-of-mouth to do its work. Show that you care about your community by sponsoring a local sports team or event. Join your local chamber of commerce to build community trust and receive valuable networking opportunities.

Author Bio:

Hannah West writes professionally with the goal of empowering homeowners with the expert guidance and educational tools they need to take on big home projects with confidence. In addition to her focus on home improvement, she has a young adult novel, Kingdom of Ash and Briars, debuting in fall 2016.

hannah west


I was contacted by the company to write a review on my business. They handled the process very efficient and professional. The pictures came out great and the article was perfect. I am very happy with their work.
— Kirt McGhee, Owner, K4M Construction
It was an absolute pleasure to work with the writers and editorial team at TrueLine Publishing for our recent article in US Builders Review. From the start of the project, it was apparent that everyone involved was very concerned with accuracy and getting the facts right. They were also very conscientious about soliciting our feedback and ensuring that we were happy with the content and with the manner in which Giroux Glass was described in the finalized piece.
— Barbara Kotsos, Director of Marketing & PR, Giroux Glass
I would like to commend the US Builders Review staff for their work in developing and writing a fantastic article for Miller Contracting Group, Inc. It was truly a pleasure to work with their professional and well organized staff.
— Chuck Daniels, Business Manager, Miller Contracting Group Inc.
Everyone that we worked with was polite, professional, responsive & very good to work with. It was amazing to see the ideas transformed into the final product. We are very happy with the end results and would not hesitate to work with them in the future or recommend them to other business!
— James Kowalski, Owner, Kowalski Construction Inc.
We are excited to be featured as a case study in US Builders Review and look forward to sharing our company’s story with a national audience.
— Ryan Sanzari, Director of Operations, Alfred Sanzari Enterprises
My experience with US Builders Review was positive from start to finish. The staff conducted each interaction with the utmost professionalism, whether over the phone or by email. Beginning with the initial telephone interview US Builders Review carefully gathered information to form a draft document then incorporated my minimal edits required to achieve factual accuracy in the finished article. US Builders Review is a pleasure to work with.
— Tim Craddock, President, Vansant & Gusler Inc.
The final product was an exceptionally well written and thorough story integrated with many of our project photos. It is a great endorsement of our company and our work that we are promoting on our website and through social media. We were impressed with the quality of the editorial and the professional follow-through.
— Susan Howell, Marketing Director for Howell Custom Building Group
Thank you all your efforts in putting together such a great article about our company in US Builders Review. DH Construction appreciates the professional manner in which your team worked with us to achieve the stateside exposure we were after; especially taking the time to get all of the facts correct. In short, the article was extremely well put together and we have already received a great deal of feedback, interest, and compliments as a result of the piece. Once again, we appreciate all the effort, and without a doubt, we will not hesitate to work with your organization again in the future.
— Daniel Harrigan, Principal, DH Construction
Kyle and his team were very professional and patient in explaining their program to us. Their communications were clear and concise and did a great job of guiding us through the process of getting published in their magazine.
— Michael Henthorn, Owner, Henthorn Commercial Construction
The team at US Builders Review is professional and did a great job with your published article. They asked for and listened to my feedback and responded quickly to any requests I made.
— Susan Courter, Director of Business Development, R.E. Crawford Construction


Spring 2018



  • * We’ll never share your email or info with anyone.
  • This field is for validation purposes and should be left unchanged.