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Top Marketing Tips and Tricks for Home Contractors

Quality work and integrity speak for themselves. But if you want to keep up with the competition, you have to give your quality work a microphone. Through integrating online and offline efforts and consistent branding, you can drum up new business for your home contracting business. Home Improvement Leads offers some tips to extend your reach.

Yard Signs

The best way to show people what you’re made of is to use your current and past projects as testaments to the quality of your work. By staking easy-to-read yard signs on home construction or renovation projects, you can start building credibility in communities. People trust companies that have been verified by their acquaintances, and seeing a company’s sign in a neighbor’s yard can establish even more trust than positive online reviews.

Car Wraps and Decals

If you’re not using your vehicle as a mobile advertisement, you’re missing countless opportunities to reinforce your brand. But you don’t just want to slap your message on there and call it a day. An effective design takes into account that passersby will only catch brief glimpses of the information. You want your information to clearly and concisely communicate who you are, what business you’re in, and how to reach you. You may want to consider including your website address as opposed to a phone number, since potential customers are more likely to remember a website than numbers.

Website

Speaking of your website, make sure yours is easy to navigate and that your contact info is accessible. Invest in search engine optimization (SEO) so that potential customers will easily find your company when searching for home contractors online. Hire a professional designer, too, because whether it’s your memorable logo or your functional website, every bit of design work involved needs to be top quality.

Follow up with Past Customers

When you’ve completed a successful project and have a satisfied customer on your hands, don’t just hang up your hard hat and say “see you around.” Schedule a time to get back in touch with that client and ask them to complete a quick survey. Establish a referral program that allows your customers to benefit from spreading the word to friends, family, and neighbors. Customer loyalty is valuable. Just make sure you don’t irritate your most loyal clients by being too persistent.

Get Involved with Your Community

Online marketing efforts and snazzy advertisements are essential. But nothing beats getting personally involved with the community and trusting word-of-mouth to do its work. Show that you care about your community by sponsoring a local sports team or event. Join your local chamber of commerce to build community trust and receive valuable networking opportunities.

Author Bio:

Hannah West writes professionally with the goal of empowering homeowners with the expert guidance and educational tools they need to take on big home projects with confidence. In addition to her focus on home improvement, she has a young adult novel, Kingdom of Ash and Briars, debuting in fall 2016.

hannah west

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— Tim Craddock, President, Vansant & Gusler Inc.
Kyle Gahm was instrumental in coordinating this project from beginning to end. He was always available and a pleasure to work with. It would be a pleasure to work with Kyle down the road. Bill Keaton was very impressive in raising money from advertising which resulted in ASE getting the cover story, so thank you Bill. Lia Prysunka and Jeanee Dudley are both very impressive individuals who deserve a lot of credit for this featured piece. They were both very patient and accepting of any changes we suggested. The format, quality, and resolution was awesome. To sum it all up: Our upper management, who never have been high on PR and things of this nature said that it was "absolutely fantastic" and were blown away. They now are requesting multiple copies of the full magazine and are very proud of the work you all put in. Thanks again.
— Ryan Sanzari, Director of Operations, Alfred Sanzari Enterprises
On behalf of Alfred Sanzari Enterprises, I would like to thank you for showcasing our company as a cover story in US Builders Review, and express our gratitude for a job well done in putting together an impressive editorial product. We already have received a great deal of positive feedback on the article and are confident it will be a very effective tool for sharing Alfred Sanzari Enterprises’ story, and our new hotel project, with a national audience of industry professionals. Please also extend our thanks to everyone on your team that helped in any way to produce this article. This was truly a collaborative effort.  Your staff listened to our feedback and was incredibly professional and accommodating to our requests throughout the entire process. We welcome the opportunity to collaborate with US Builders Review on future projects.
— Ryan Sanzari, Director of Operations, Alfred Sanzari Enterprises
We are excited to be featured as a case study in US Builders Review and look forward to sharing our company’s story with a national audience.
— Ryan Sanzari, Director of Operations, Alfred Sanzari Enterprises
Thank you all your efforts in putting together such a great article about our company in US Builders Review. DH Construction appreciates the professional manner in which your team worked with us to achieve the stateside exposure we were after; especially taking the time to get all of the facts correct. In short, the article was extremely well put together and we have already received a great deal of feedback, interest, and compliments as a result of the piece. Once again, we appreciate all the effort, and without a doubt, we will not hesitate to work with your organization again in the future.
— Daniel Harrigan, Principal, DH Construction
I would like to commend the US Builders Review staff for their work in developing and writing a fantastic article for Miller Contracting Group, Inc. It was truly a pleasure to work with their professional and well organized staff.
— Chuck Daniels, Business Manager, Miller Contracting Group Inc.
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— Kirt McGhee, Owner, K4M Construction
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— Susan Courter, Director of Business Development, R.E. Crawford Construction
The staff was very helpful and easy to work with while developing our story. They were always open to our ideas and provided us useful information to maximize our visibility using social media. We were certainly pleased with final article.
— Daryl Whitmer, Marketing Program Manager, Harrison French & Associates (HFA)
Working with Kyle at TrueLine Publishing was a great experience. We are quite pleased with how the article about Souder Brothers turned out. The magazine article and photo spread is going to be a very effective tool to use in our marketing. If you have the opportunity to be featured in a project like this, I would recommend doing it. Kyle and his team made the whole process very smooth and we are happy to have been a part of the latest edition of US Builders Review.
— Corinne Schaffer, Project Manager, Souder Brothers Construction

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Spring 2018

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