Case Studies

Steelscape LLC

Embracing the sustainability movement

Steelscape LLC (Steelscape) is a national supplier of metallic-coated and pre-painted steel. As a company focused on servicing the construction industry, Steelscape’s products can be used for a wide range of applications, including metal buildings, architectural roof and wall panels, decking and framing and much more. Since its inception in 1968, Steelscape has focused on the domestic distribution of its products and has worked tirelessly to offer creative and innovative solutions to the market.

“What sets us apart from our competition is our strong belief in the power of quality products coupled with exemplary customer service and industry knowledge,” says Scott Cooley, vice president of sales and customer service for Steelscape. “Many times with imported products you’re dealing with a trading company. You don’t have the relationship with the mill that you have with a domestic provider like Steelscape. You never know what you’re going to get with imported materials. It’s the local advantage that you get with us.”

Celebrating 45 years

In 2013, Steelscape celebrated 45 years since the operation started in its U.S. facilities. With deep roots in the steel industry, Steelscape is proud to continue servicing a handful of original clients. Cooley, who has been with Steelscape for 12 years, speaks highly of his team. “Our sales team has vast industry knowledge,” he says proudly. “The average age of our direct sales team is 52, so we’re privileged to have a very rich knowledge base of the entire construction industry.”

Steelscape is a $500 million company, employing 380 people in manufacturing and administrative positions at it’s West Coast facilities. Each month the company carries 125 active customer accounts.

Supplying steel nationwide

With facilities strategically located near major truck, ship and rail routes in Kalama, Wash., as well as Rancho Cucamonga, Calif., Steelscape is able to efficiently and effectively serve the U.S. market. While the company’s products are used throughout the United States, Steelscape has a heavily concentrated market in the west.

Steelscape provides customers with painted steel products in a wide range of thicknesses, widths, grades and coating weights. In addition, Steelscape offers value-added processing that includes slitting, embossing, cut-to-length and toll processing, allowing the team to provide custom cuts and coating for any project.

Steelscape manages approximately 200 active customer accounts at one time. Furthermore, the company’s products are used in hundreds upon hundreds of independent commercial and residential building projects each year in the construction of hospitals, schools and industrial buildings, as well as to weather-proof cabins and homes that experience extreme weather conditions, such as heavy snowfall.

Embracing industry trends

Over the past few years, the steel industry has experienced a rise in demand for sustainability; therefore, Steelscape is working to provide customers with cleaner, more eco-friendly building options.

“We are doing our best to reduce our carbon footprint,” Cooley says. “Our processes, equipment and facilities are kept clean and designed to minimize emissions to the air and water. Once painted, our steel also qualifies for an EnergyStar rating, which contributes to its LEED certification.”

As a mill looking to offer environmentally sound services, Steelscape has attended the world’s largest conference and expo dedicated to green building: Greenbuild International Conference & Expo (Greenbuild). “Greenbuild affords us to present our products and services to a whole new set of potential clients,” notes Cooley. “Steel is a great material to work with. It’s 100 percent recyclable and we’re trying to put that message out there.”

In addition to the green movement, the steel industry has also experienced recent changes when it comes to its use in architectural design. Once only a structural element, steel is now a preferred product and has become the focal point of many modern interior and exterior projects. “Steel went from being a high-beam you never saw to the highlight of a project,” says Cooley. “We’ve been introducing innovative solutions to clients who want steel incorporated into their designs. Vintage is really big right now – it is being specified in a lot of projects.”

A recent renovation of the Del Mar Train Station in Pasadena, Calif., which serves as a metro rail station, is a prime example of Steelscape’s vintage proprietary products. “This really put our vintage product on the map,” details Cooley.

Steelscape also recently completed a project at Briarwood Elementary School in Washington state, where vintage-finished steel was the material of choice for a large ornamental fence and dramatic entryway. “We’ve adapted and changed with the trends,” Cooley continues. “We’ve created a portfolio of products that can be used to meet our clients’ design needs.”

Winning customer service

Steelscape has built a reputation for high-quality products, reliable delivery performance and responsive customer service. “We compete against a number of the domestic mills and the competitive differentiation is service,” Cooley explains. “We will out service anybody – before, during and after the sale.”

With complete control over the entire process – from pickling to painting – Steelscape is able to ensure a greater degree of quality, consistency and a 97.5 percent on-time delivery rate for customers. “When you’re buying from Steelscape, you’re buying what you wanted to buy,” Cooley says of his company’s products. “You’re going to get it on time and we’re going to service the heck out of you.”

Above all else, Steelscape LLC is focused on providing only the best for its customers, showing no sign of slowing down.

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Spring 2018



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