Case Studies

Bone Dry Roofing Company

Expertise and integrity in residential and commercial roofing

Bone Dry Roofing Company was founded in 2002 by Chad Collins and Travis Webb. Since then, Bone Dry has become one of the top full-service residential and commercial roofing contractors serving Georgia and South Carolina. Headquartered in Athens, Georgia, Bone Dry has become a market leader through old fashioned hard work, integrity, exceptional customer service and staying a step ahead in the industry.

While studying risk management and insurance at the University of Georgia, Collins found himself working for a local roofing contractor. After immediately discovering a passion for the work, Collins decided to establish a career in the business. “I just fell in love with the industry,” he recalls. After becoming engaged to his now wife, he decided to move to Athens and start his own company. “I felt confident that we could provide an environment where people could have more opportunity, make more money and have greater job satisfaction doing what we do than they could anywhere else,” he adds.

Bone Dry Roofing Company

One-man shop to multistate contractor

With that motivation in mind, Collins grew Bone Dry from a one-person operation to a multistate company of 60 employees in less than 15 years. Bone Dry maintains one core focus, which is providing a great place to work. This core focus has proven to be the best way for the company to deliver top-notch service and high-quality products to its customers in a professional manner. “We knew that compensating people well and creating job satisfaction would lead to really good employees,” Collins explains. “Having those great employees has led to great roofs being installed.”

Collins says that the level of quality his employees deliver is what helps Bone Dry stand out in the industry. “The type of work that we do requires a high level of expertise, but that can be taught to the right people,” says Collins. “We’re very fortunate to have the great people working for us that we do.”

When it comes to building its workforce, Bone Dry utilizes a simple, effective evaluation process to attract, recruit, hire and train new employees. By adhering to this method, Bone Dry has maintained a strong employee retention ratio. The company relies on five principles when it comes to making the decisions that drive day-to-day operations. Those principles are: consistency, integrity, results, presence and reliability. “It’s amazing how clear communication and accountability can become when you boil things down to a simple set of values,” shares Collins. “That’s what has worked for us and we’ll continue to push how much we want our company to be a byproduct of those values. Due to upholding these values we have a lot of repeat clients.”

As a residential and commercial contractor, a large percentage of its volume derives from work in the educational sector. The company has numerous repeat clients that include school districts and higher educational institutions. “We also really like industrial work,” says Collins. “When we have customers with big facilities that often sets us up to work with that client on numerous occasions.”

Networking on the state and national level

Bone Dry has been a member of the Roofing & Sheet Metal Contractors Association (RSMCA) of Georgia and the National Roofing Contractors Association (NRCA) since the company began. When he started the company, Collins felt it was very important to belong to an association in order to gain a presence in the market. Since then, he has been a strong advocate for the benefits of professional associations and is currently serving a two-year term on the executive committee for the NRCA. “At the core of any good association is the desire to help its members improve their businesses,” shares Collins. “There are many components that can contribute to that such as providing technical and educational resources, mentor programs and member networking.”

Through the associations, Collins and Bone Dry have been strong advocates for requiring licensing for roofing contractors in the state of Georgia. Although many roofing companies in the state have banded together for this cause, ultimately the elected officials at the state level did not believe that enough structure was in place to be able to regulate another licensing requirement. “At the end of the day it causes harm to the public,” says Collins. “There are contractors out there who literally prey on homeowners and take their money and run.”

Collins feels strongly that regulating and policing a licensing requirement will benefit the entire industry, especially the customers. “When you have quality contractors in the market you make each other better,” he explains. “It regulates pricing and ultimately our customers are the ones who benefit the most and that’s the way it should be.”

Bone Dry Roofing Company is committed to making the process of achieving an excellent roof system as painless and headache free as possible. By understanding every aspect of the roofing industry, Bone Dry Roofing brings safety, trustworthiness, excellent craftsmanship, professionalism, communication, scheduling, cleanliness and the willingness and ability to stand behind its work to every project.

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Spring 2018



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