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The New Domain Name in Construction: .Build

This March, Associated General Contractors of America (AGCA) announced plans to release a new domain specific to the construction industry: .Build. Touted as a new top-level domain name, .Build has been available to the public for pre-registration since late April. For $99 per year, building industry websites can convert to .Build. The release comes at a time of increasing web competition, and the .Build team is banking on the fact that construction business owners will jump at a new opportunity to stand out from the crowd. The massive number of companies already registered with a .com domain has made the creation of original site names more challenging. With .Build, owners can use a clever, easy-to-remember website name previously snatched up by the competition. George Minardos, CEO of the .Build group, has shared that many businesses have already pre-registered with .Build. “I’ve spent my whole career in the construction business, so I wanted to make sure that the industry was well represented as the Internet expands and as technology plays an increasingly crucial role in the building industry,” Minardos explained. “In lieu of a .com name that has no meaning, a .Build name clearly states who you are, what you do and improves your ability to be found on the Internet by companies and individuals looking for your products and services” Minardos added. Apart from the clear label, other benefits of a .Build include increased SEO and new email options. Though the .Build platform is still in development stages, it has soon plans to launch features that are more comprehensive. Hosting and email forwarding will be coupled with associated elements that enable construction industry groups and suppliers to sell .Build domains, as well. Benefits of .Build ARI Registry Services, a leading provider of Domain Name Registry and Infrastructure Services, has partnered with the .Build team in its delivery of the web platform. Jeremy Ebbels, General Manager Registry Services Division at ARI Registry Services, has a clear vision for what .Build will bring to the construction industry. “.Build will be more than just another generic Top Level Domain,” Ebbels shared in a press release. “It will be an online community dedicated to serving the global building and construction industry through enhanced search, website design, a clear identity, relevant information and virtual markets.” .Build will also offer higher security features than other websites. The application process ensures security, as applicants must demonstrate that their new gTLDs employ the most current web security protocols available.

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