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LinkedIn: Leveraging a Powerful Business Platform

A Guide to Sharing Your US Builders Review Feature on LinkedIn

LinkedIn is sometimes an afterthought in social media strategy, second in priority to networks like Facebook and Twitter. But the fact is LinkedIn is much more than a place for job hunters; it has evolved into a platform for content marketing. With this content component, LinkedIn has become an effective tool for generating new business leads, developing referral relationships, connecting existing employees and more.

With more than 225 million members worldwide and the ability to connect with target audiences, your business is losing out on valuable word-of-mouth opportunities and impressions if you’re not making the most of your LinkedIn presence.

Rethinking LinkedIn

Here are a few reasons why you should be regularly posting updates to LinkedIn and why your US Builders Review feature article and LinkedIn are a match made in marketing heaven.

Your US Builders Review feature is a high-quality content tool that can be used on LinkedIn to:

  • Attract business partners, vendors and subcontractors looking to do business with your company.
  • Grab the attention of prospective talent eyeing your company page.
  • Differentiate yourself from competitors.
  • Position your business as a thought leader.
  • Engage existing employees and update them on recent happenings and exciting news.

2 ways to post your US Builders Review feature

Now it’s time to post! As a LinkedIn page admin you can share your feature article two ways:

1.) Share as an update on your company page

Posting regular company updates is an effective way to start a conversation with LinkedIn users who are following your company — it’s also a way to gain new followers and drum up more word of mouth for your business.

Step 1: Copy and paste your case study URL into the “Share an update” box on your LinkedIn company page.

Step 2: Write a headline that summarizes the update. Example: “Check out the US Builders Review Feature article on McCormick Paint’s >> (URL goes here)”

This slideshow offers some helpful tips for writing compelling company update headlines.

LinkedIn company update

Step 3: Edit the update preview. An image from your case study will populate when you paste the URL; you can change the image if you want by clicking in the right corner of the thumbnail and uploading a new one.

You can also edit the short description. Make sure the short description has key information relevant to the post. If you don’t edit the preview the URL will just grab the first couple sentences from your feature article.

Step 4: Choose your audience. You can send the update out to your followers or select a target audience, narrowing it down to industry, company size, geography and more.

LinkedIn audience

Step 5: Share! Once you have published your company update followers can like, comment or share the update. These interactions can be seen by their networks, exposing you to a greater audience. By using the “Analytics” tab you can see how many impressions, clicks, interactions and followers acquired by your updates.

If something is performing well, you can opt to sponsor an update using LinkedIn Marketing Solutions, but that’s a whole other blog topic…

Need more of a visual? This video by LinkedIn Marketing Solutions also outlines company update steps.

2.) Publish a post on your personal LinkedIn and link to your company

OK, maybe your business’ social marketing strategy is not there yet and you haven’t created a company LinkedIn page — while you should, option two is sharing an update on your personal LinkedIn page.

Step 1: Go to your personal LinkedIn profile and click “Write a New Post.”

Step 2: Write a headline. Example: “US Builders Review Features Coastland

Step 3: Write a description that announces the news as seen in this example. Be sure to link to your company’s website and the case study URL.

Step 4: Add a header image. LinkedIn suggests an image size of 700×400 pixels.

Step 5: At the bottom of the new post page click the small tag icon to add keyword tags so it’s easier for people to find your post when searching a certain topic on LinkedIn.

LinkedIn post

LinkedIn also provides insights for your personal posts, including where traffic is coming from and what types of professionals are looking at your posts.

LinkedIn Insights

Follow these steps and get your company conversation started today while boosting your business with LinkedIn’s free content marketing tools.

Testimonials

My experience with US Builders Review was positive from start to finish. The staff conducted each interaction with the utmost professionalism, whether over the phone or by email. Beginning with the initial telephone interview US Builders Review carefully gathered information to form a draft document then incorporated my minimal edits required to achieve factual accuracy in the finished article. US Builders Review is a pleasure to work with.
— Tim Craddock, President, Vansant & Gusler Inc.
The staff was very helpful and easy to work with while developing our story. They were always open to our ideas and provided us useful information to maximize our visibility using social media. We were certainly pleased with final article.
— Daryl Whitmer, Marketing Program Manager, Harrison French & Associates (HFA)
The final product was an exceptionally well written and thorough story integrated with many of our project photos. It is a great endorsement of our company and our work that we are promoting on our website and through social media. We were impressed with the quality of the editorial and the professional follow-through.
— Susan Howell, Marketing Director for Howell Custom Building Group
The team at US Builders Review is professional and did a great job with your published article. They asked for and listened to my feedback and responded quickly to any requests I made.
— Susan Courter, Director of Business Development, R.E. Crawford Construction
TrueLine Publishing was a delight to work with. They were extremely patient and worked diligently to get our article written and published. The team always responded in a timely manner and was courteous. I look forward to working with TrueLine Publishing in the future and will recommend them to other businesses.
— Crystal Leos, Business Development, DALLASWHITE Property Restoration
On behalf of Alfred Sanzari Enterprises, I would like to thank you for showcasing our company as a cover story in US Builders Review, and express our gratitude for a job well done in putting together an impressive editorial product. We already have received a great deal of positive feedback on the article and are confident it will be a very effective tool for sharing Alfred Sanzari Enterprises’ story, and our new hotel project, with a national audience of industry professionals. Please also extend our thanks to everyone on your team that helped in any way to produce this article. This was truly a collaborative effort.  Your staff listened to our feedback and was incredibly professional and accommodating to our requests throughout the entire process. We welcome the opportunity to collaborate with US Builders Review on future projects.
— Ryan Sanzari, Director of Operations, Alfred Sanzari Enterprises
I was contacted by the company to write a review on my business. They handled the process very efficient and professional. The pictures came out great and the article was perfect. I am very happy with their work.
— Kirt McGhee, Owner, K4M Construction
Ryan at TrueLine was a pleasure to work with and we wouldn't hesitate to recommend him or TrueLine to anyone in the future. They were professional, organized and great to work with through the process!
— James Cahill, President and Partner, J. Calnan & Associates
Everyone that we worked with was polite, professional, responsive & very good to work with. It was amazing to see the ideas transformed into the final product. We are very happy with the end results and would not hesitate to work with them in the future or recommend them to other business!
— James Kowalski, Owner, Kowalski Construction Inc.
What a great team US Builders has put in place! Having worked with Victor Martins a few years back, I was pleasantly surprised that he remembered our experience and contacted us again about an updated article. Not only did Victor brainstorm with me about content that would resonate with readers, but he assigned an excellent writer, Molly Shaw, to our account. Her interview with my client, Bardi Heating Cooling & Plumbing, was professional and succinct; as was her writing style. We had very few edits and were pleased not only with the article, but how well it was enhanced by color photos. Much appreciated!
— Karen Bird, Owner of Strategic Marketing Services, Bardi Heating Cooling & Plumbing

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Spring 2018

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