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How to Share Your US Builders Review Feature Article

Sharing your US Builders Review feature is easy with these tips!

Each year businesses lose billions in sales by not appearing everywhere they can be online. That’s a lot of money to put down the drain simply because you’re not managing your online reputation. But if you’re reading this it’s probably because you’re aware of how important building an online reputation is and you’ve heard that US Builders Review can help improve and manage your online reputation profile.

Whether your business is featured in this edition, was featured in the past or maybe you’re an industry-leading executive looking into the possibility of being featured, it’s important to know that your feature article and custom brochure can help you gain business both online and offline – if you put them to use.

So, how exactly can a feature attract new customers, gain repeat business and add to your online reputation? Simple, it offers market exposure, both online and in person, and gives your business a sense of credibility.

However, just like tools in your tool box, your article and brochure have different uses. Once you have these tools, you can use them to promote your business and enhance your online reputation – but much like any other tool, you have to use them correctly to get the desired results.  Below you’ll find explanations for both, as well as a how-to guide to make the most of these unique marketing materials.

Feature Article

Let’s review how your article can enhance your business’ online reputation profile. Your article, which is hosted on our website, is what will get noticed by Google when clients and prospects search for your business online.

When potential clients are doing background checks and researching their next HVAC specialist, general contractor, design-build firm, etc., chances are they will Google the business name they are interested in. If there are no search results, or worse – bad search results – they’ll probably disregard the business as a potential hire and move on to the next company. However, if a potential customer searches a company name and find something great, like a feature article in US Builders Review, they will automatically be drawn to your business and most likely follow through with a sale.

How do we know this? Because companies and research firms around the world have conducted research to prove it. In order to stand out from the competition, your business needs positive reviews to appear when they search for you online. Here are some stats to put it into perspective:

  • 85% of consumers read online reviews about businesses to help them choose products and services.
  • The top listing in Google’s organic search results receives 33% of the traffic.
  • 37% of consumers used Internet to find local businesses at least one time per month.
  • Half of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.
  • More than 60% of global Internet users research products online.
  • 93% of online experiences begin with a search engine.

Now that you realize the importance of online search, let’s go over how this could work in a real-life scenario. Say that your business, Bob’s Plumbing, is in competition with another plumbing company—Plumbing Pros. You offer the same services, are on call 24/7 and have very comparable prices. When your potential client runs a Google search for you— Bob’s Plumbing —they see your website, a US Builders Review article and maybe another listing under the Yellow Pages or Yelp. When they do the same for Plumbing Pros, they find only a website and some Yelp reviews.

The additional review from a reputable third-party source, like us, puts you ahead. It gives your business credibility and shows that you’ve built an online reputation for yourself – and you’re so good even an industry-leading magazine is backing you up — positively influencing the buying decisions of your clientele, expanding your market share and ultimately making you more money.

While this is all good in theory, here’s where you come in: Your feature article is published on our website; our team of digital publishing experts have optimized the content using keywords, hyperlinks and other proven search engine optimization (SEO) tactics; and we’ve provided you with a link to share. Now it’s your turn to spread the word.

Sharing your article online and across social media will help to boost its ranking in Google search. Plus, it will allow your fans and business partners to easily read and share the article, as well.

Even if you’re not a technology wiz, sharing your article is easy. Here are a few ideas to get you started:

  • Share on your company’s and top executives’ social media sites. Use a shortened URL and be sure to mention us. Here is a Twitter lesson from Commonwealth Architects and a perfect example of Facebook sharing from Panel Specialists Inc.:

Commonwealth Architects and Panel Specialists show how to share a US Builders Review feature article on social media

  • Display a link to your article on your website. Post a brief message on your home page with a link to the original article, like NCMI Mechanical Insulators did here:

NCMI Mechanical Insulators US Builders Review Website Feature

  • Tell your employees to spread the word. Email your team a brief message asking them to share the article from their social media sites.

By sharing your article across your own social networks and website, it will better allow search engine “spiders” to pick up keywords which are used to produce results when clients and prospects Google your name. It’s an easy way to get your name out there on the Web, all while looking great in the process.

Custom Digital Brochure

Your custom digital brochure, which is a magazine type version of your article, is a valuable marketing tool you can use to gain new business. While this is less likely to show up in a Google search (because it’s not hosted on our website and there are no keywords or backlinks to attract search engine attention) it does come in handy when trying to beat out the competition both online and offline. After all, who isn’t impressed by a company with their very own article showcased in a professional, polished brochure?

Here’s how you can use your digital brochure to market your business online:

  • Insert the thumbnail image (with a hyperlink to your article) in your email signature to enhance brand awareness with everyone you correspond with.
  • Submit the brochure to prospective clients to help win more business.

Also, because some clients like hardcopies, and having tangible evidence of your credibility could help you on the spot, consider printing a few copies of your custom brochure at a local printer. Keep a copy on your desk. Put one in your office waiting room. Submit it with bids. Casually leave one at a local coffee shop – whatever you need to do to show that your business’ service and products are legitimate and reliable.

By putting these strategies to work, you can build a solid online reputation for your business — winning you jobs, gaining repeat business and attracting new customers in the future. If you would like any additional tips on how to maximize the use of your article and custom brochure, please contact your editorial director or email us at info@truelinepublishing.com.

Testimonials

On behalf of Alfred Sanzari Enterprises, I would like to thank you for showcasing our company as a cover story in US Builders Review, and express our gratitude for a job well done in putting together an impressive editorial product. We already have received a great deal of positive feedback on the article and are confident it will be a very effective tool for sharing Alfred Sanzari Enterprises’ story, and our new hotel project, with a national audience of industry professionals. Please also extend our thanks to everyone on your team that helped in any way to produce this article. This was truly a collaborative effort.  Your staff listened to our feedback and was incredibly professional and accommodating to our requests throughout the entire process. We welcome the opportunity to collaborate with US Builders Review on future projects.
— Ryan Sanzari, Director of Operations, Alfred Sanzari Enterprises
I was contacted as a nominee for the Greenbuild Editor’s Choice 2016 recognition and I couldn’t have asked for a better experience. Working with US Builders Review has been a blessing for my company. Erica Berry took an awesome interview in the initial call as she gathered data for the article. She was concerned about how we became us, and she made me feel important by listening and taking notes. Then there is Ian Nichols who made me feel so comfortable in sharing my story, and Molly Shaw who interviewed me as well, as she was getting ready to create an awesome article about my company -- and I must say she nailed it on the first run! What a pleasure it has been to work with everyone. This feature on Container Homes USA will help me push the company into the forefront at the Greenbuild Expo 2016.
— Derrick C. W. Childs, Director Construction & Design, Container Homes USA
I would like to commend the US Builders Review staff for their work in developing and writing a fantastic article for Miller Contracting Group, Inc. It was truly a pleasure to work with their professional and well organized staff.
— Chuck Daniels, Business Manager, Miller Contracting Group Inc.
Ryan at TrueLine was a pleasure to work with and we wouldn't hesitate to recommend him or TrueLine to anyone in the future. They were professional, organized and great to work with through the process!
— James Cahill, President and Partner, J. Calnan & Associates
I would like to commend the US Builders Review staff for their work in developing and writing a fantastic article for Miller Contracting Group, Inc. It was truly a pleasure to work with their professional and well organized staff.
— Chuck Daniels, Business Manager, Miller Contracting Group Inc.
What a great team US Builders has put in place! Having worked with Victor Martins a few years back, I was pleasantly surprised that he remembered our experience and contacted us again about an updated article. Not only did Victor brainstorm with me about content that would resonate with readers, but he assigned an excellent writer, Molly Shaw, to our account. Her interview with my client, Bardi Heating Cooling & Plumbing, was professional and succinct; as was her writing style. We had very few edits and were pleased not only with the article, but how well it was enhanced by color photos. Much appreciated!
— Karen Bird, Owner of Strategic Marketing Services, Bardi Heating Cooling & Plumbing
I’m blown away with the value that could come out of our partnership through this article. Working with the US Builders Review team is something that I have never experienced before and every day I feel even more privileged to be with EJH Construction, I never take for granted the opportunities that have come my way.  I am so excited about what our future looks like based on the relationship that has been built with the US Builders Review team.
Jennifer Wilhelmsen – Director of Human Resources, EJH Construction Inc.
I was contacted by the company to write a review on my business. They handled the process very efficient and professional. The pictures came out great and the article was perfect. I am very happy with their work.
— Kirt McGhee, Owner, K4M Construction
My experience with US Builders Review was positive from start to finish. The staff conducted each interaction with the utmost professionalism, whether over the phone or by email. Beginning with the initial telephone interview US Builders Review carefully gathered information to form a draft document then incorporated my minimal edits required to achieve factual accuracy in the finished article. US Builders Review is a pleasure to work with.
— Tim Craddock, President, Vansant & Gusler Inc.
TrueLine Publishing was a delight to work with. They were extremely patient and worked diligently to get our article written and published. The team always responded in a timely manner and was courteous. I look forward to working with TrueLine Publishing in the future and will recommend them to other businesses.
— Crystal Leos, Business Development, DALLASWHITE Property Restoration

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