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Equipter offers ‘New Roof, No Mess’ marketing materials to roofers

Equipter provides videos, brochures and other ‘New Roof, No Mess’ material

When homeowners buy a new roof, they often overlook the fact that before their new shingles can be installed, thousands of pounds of old shingles need to come off the roof first. In most cases, those shingles get tossed to the ground, and on the way down, they risk damaging everything from landscaping to windows and siding.

Equipter makes innovative machinery that can prevent this. And for roofers who use its machinery, the company now offers what it calls ‘New Rood, No Mess‘ marketing materials, which help the roofers convey all the benefits of the machinery, Equipter says.

A visual sales presentation

Equipter is the Lancaster, Pennsylvania-based company that manufactures RB4000—a mobile roofing trailer that roofers can lift up to 12 feet, slide shingles into and then dump directly into a larger receptacle using hydraulics.

In addition to making work easier for roofers, who don’t have to pick shingles off the ground or lift them into a dumpster, RB4000 also keeps homeowners’ yards cleaner because shingles aren’t just tossed to the ground. Read more about RB4000 here.

To convey the value of keeping yards tidy, Equipter developed New Roof, No Mess—a subscription-based service that provides RB4000 owners with branded, customizable marketing materials.

“Basically our goal is to kind of raise the standard in the roofing industry,” says Marketing Director Sam Beiler.

With New Roof, No Mess, RB4000 owners get access to customizable brochures and postcards, TV and radio ads, direct mail and web badges. All of these assure homeowners that their roof will be installed without debris strewn around their yard or property damage. The goal is to help RB4000 owners visually tell the story of how they use RB4000 and the difference it makes in their work.

Increase close rates, increase referral rates

When Aaron Beiler and his four sons invented RB4000, their main priority wasn’t to make the job cleaner. Their goal was to make the roofing business more efficient.

But “because we were a roofing contractor ourselves, right away we saw the benefit that this was going to bring to the homeowner; job sites were a whole lot cleaner,” says Marketing Director Sam Beiler.

When Aaron Beiler and his four sons invented RB4000, their main priority wasn’t to make the job cleaner. Their goal was to make the roofing business more efficient.

Roofers using their products had similar results. “It’s kind of funny,” Sam says. “It’s a very unique circumstance, but I’ve heard it from a handful of different contractors where they say, ‘I can’t tell you how many times I replaced a roof and I destroyed a Japanese Maple and had to spend $500 to replace a Japanese Maple tree,’ where then after get the Equipter, they say, ‘That just doesn’t happen anymore.’”

As the company grew and Equipter sold more than 1,000 RB4000s, the Beilers decided to help their customers use RB4000’s tidiness as a selling point—New Roof, No Mess was born.

One customer using RB4000 and the New Roof, No Mess program increased his close rate by 15 percent. His referral rates increased 20 percent—from a 60 percent referral rate to an 80 percent referral rate.

“At the end of the day, that’s really the main benefit,” Sam says, “because if you can offer a better process and be that professional in your area offering the best roofing process, it’s really something that homeowners see as tangible value, and it shows up in things like increasing your close ratio and increasing your referral rates.”

Last month Equipter launched a new product, RB2000. Read about that here and subscribe to US Builders Review for other blog posts, original stories and more.

Testimonials

On behalf of Alfred Sanzari Enterprises, I would like to thank you for showcasing our company as a cover story in US Builders Review, and express our gratitude for a job well done in putting together an impressive editorial product. We already have received a great deal of positive feedback on the article and are confident it will be a very effective tool for sharing Alfred Sanzari Enterprises’ story, and our new hotel project, with a national audience of industry professionals. Please also extend our thanks to everyone on your team that helped in any way to produce this article. This was truly a collaborative effort.  Your staff listened to our feedback and was incredibly professional and accommodating to our requests throughout the entire process. We welcome the opportunity to collaborate with US Builders Review on future projects.
— Ryan Sanzari, Director of Operations, Alfred Sanzari Enterprises
Kyle and his team were very professional and patient in explaining their program to us. Their communications were clear and concise and did a great job of guiding us through the process of getting published in their magazine.
— Michael Henthorn, Owner, Henthorn Commercial Construction
Working with Kyle at TrueLine Publishing was a great experience. We are quite pleased with how the article about Souder Brothers turned out. The magazine article and photo spread is going to be a very effective tool to use in our marketing. If you have the opportunity to be featured in a project like this, I would recommend doing it. Kyle and his team made the whole process very smooth and we are happy to have been a part of the latest edition of US Builders Review.
— Corinne Schaffer, Project Manager, Souder Brothers Construction
Professional with attention to customer’s needs. Well prepared vision for article while open to suggestions. Provided plenty feedback and review prior to final draft. Thanks in advance for the assistance and promotion of our organization!
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Thank you all your efforts in putting together such a great article about our company in US Builders Review. DH Construction appreciates the professional manner in which your team worked with us to achieve the stateside exposure we were after; especially taking the time to get all of the facts correct. In short, the article was extremely well put together and we have already received a great deal of feedback, interest, and compliments as a result of the piece. Once again, we appreciate all the effort, and without a doubt, we will not hesitate to work with your organization again in the future.
— Daniel Harrigan, Principal, DH Construction
What a great team US Builders has put in place! Having worked with Victor Martins a few years back, I was pleasantly surprised that he remembered our experience and contacted us again about an updated article. Not only did Victor brainstorm with me about content that would resonate with readers, but he assigned an excellent writer, Molly Shaw, to our account. Her interview with my client, Bardi Heating Cooling & Plumbing, was professional and succinct; as was her writing style. We had very few edits and were pleased not only with the article, but how well it was enhanced by color photos. Much appreciated!
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I was contacted as a nominee for the Greenbuild Editor’s Choice 2016 recognition and I couldn’t have asked for a better experience. Working with US Builders Review has been a blessing for my company. Erica Berry took an awesome interview in the initial call as she gathered data for the article. She was concerned about how we became us, and she made me feel important by listening and taking notes. Then there is Ian Nichols who made me feel so comfortable in sharing my story, and Molly Shaw who interviewed me as well, as she was getting ready to create an awesome article about my company -- and I must say she nailed it on the first run! What a pleasure it has been to work with everyone. This feature on Container Homes USA will help me push the company into the forefront at the Greenbuild Expo 2016.
— Derrick C. W. Childs, Director Construction & Design, Container Homes USA

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