Blog

Equipter offers ‘New Roof, No Mess’ marketing materials to roofers

Equipter provides videos, brochures and other ‘New Roof, No Mess’ material

When homeowners buy a new roof, they often overlook the fact that before their new shingles can be installed, thousands of pounds of old shingles need to come off the roof first. In most cases, those shingles get tossed to the ground, and on the way down, they risk damaging everything from landscaping to windows and siding.

Equipter makes innovative machinery that can prevent this. And for roofers who use its machinery, the company now offers what it calls ‘New Rood, No Mess‘ marketing materials, which help the roofers convey all the benefits of the machinery, Equipter says.

A visual sales presentation

Equipter is the Lancaster, Pennsylvania-based company that manufactures RB4000—a mobile roofing trailer that roofers can lift up to 12 feet, slide shingles into and then dump directly into a larger receptacle using hydraulics.

In addition to making work easier for roofers, who don’t have to pick shingles off the ground or lift them into a dumpster, RB4000 also keeps homeowners’ yards cleaner because shingles aren’t just tossed to the ground. Read more about RB4000 here.

To convey the value of keeping yards tidy, Equipter developed New Roof, No Mess—a subscription-based service that provides RB4000 owners with branded, customizable marketing materials.

“Basically our goal is to kind of raise the standard in the roofing industry,” says Marketing Director Sam Beiler.

With New Roof, No Mess, RB4000 owners get access to customizable brochures and postcards, TV and radio ads, direct mail and web badges. All of these assure homeowners that their roof will be installed without debris strewn around their yard or property damage. The goal is to help RB4000 owners visually tell the story of how they use RB4000 and the difference it makes in their work.

Increase close rates, increase referral rates

When Aaron Beiler and his four sons invented RB4000, their main priority wasn’t to make the job cleaner. Their goal was to make the roofing business more efficient.

But “because we were a roofing contractor ourselves, right away we saw the benefit that this was going to bring to the homeowner; job sites were a whole lot cleaner,” says Marketing Director Sam Beiler.

When Aaron Beiler and his four sons invented RB4000, their main priority wasn’t to make the job cleaner. Their goal was to make the roofing business more efficient.

Roofers using their products had similar results. “It’s kind of funny,” Sam says. “It’s a very unique circumstance, but I’ve heard it from a handful of different contractors where they say, ‘I can’t tell you how many times I replaced a roof and I destroyed a Japanese Maple and had to spend $500 to replace a Japanese Maple tree,’ where then after get the Equipter, they say, ‘That just doesn’t happen anymore.’”

As the company grew and Equipter sold more than 1,000 RB4000s, the Beilers decided to help their customers use RB4000’s tidiness as a selling point—New Roof, No Mess was born.

One customer using RB4000 and the New Roof, No Mess program increased his close rate by 15 percent. His referral rates increased 20 percent—from a 60 percent referral rate to an 80 percent referral rate.

“At the end of the day, that’s really the main benefit,” Sam says, “because if you can offer a better process and be that professional in your area offering the best roofing process, it’s really something that homeowners see as tangible value, and it shows up in things like increasing your close ratio and increasing your referral rates.”

Last month Equipter launched a new product, RB2000. Read about that here and subscribe to US Builders Review for other blog posts, original stories and more.

Testimonials

The staff was very helpful and easy to work with while developing our story. They were always open to our ideas and provided us useful information to maximize our visibility using social media. We were certainly pleased with final article.
— Daryl Whitmer, Marketing Program Manager, Harrison French & Associates (HFA)
It was an absolute pleasure to work with the writers and editorial team at TrueLine Publishing for our recent article in US Builders Review. From the start of the project, it was apparent that everyone involved was very concerned with accuracy and getting the facts right. They were also very conscientious about soliciting our feedback and ensuring that we were happy with the content and with the manner in which Giroux Glass was described in the finalized piece.
— Barbara Kotsos, Director of Marketing & PR, Giroux Glass
I would like to commend the US Builders Review staff for their work in developing and writing a fantastic article for Miller Contracting Group, Inc. It was truly a pleasure to work with their professional and well organized staff.
— Chuck Daniels, Business Manager, Miller Contracting Group Inc.
Working with Kyle at TrueLine Publishing was a great experience. We are quite pleased with how the article about Souder Brothers turned out. The magazine article and photo spread is going to be a very effective tool to use in our marketing. If you have the opportunity to be featured in a project like this, I would recommend doing it. Kyle and his team made the whole process very smooth and we are happy to have been a part of the latest edition of US Builders Review.
— Corinne Schaffer, Project Manager, Souder Brothers Construction
I was contacted as a nominee for the Greenbuild Editor’s Choice 2016 recognition and I couldn’t have asked for a better experience. Working with US Builders Review has been a blessing for my company. Erica Berry took an awesome interview in the initial call as she gathered data for the article. She was concerned about how we became us, and she made me feel important by listening and taking notes. Then there is Ian Nichols who made me feel so comfortable in sharing my story, and Molly Shaw who interviewed me as well, as she was getting ready to create an awesome article about my company -- and I must say she nailed it on the first run! What a pleasure it has been to work with everyone. This feature on Container Homes USA will help me push the company into the forefront at the Greenbuild Expo 2016.
— Derrick C. W. Childs, Director Construction & Design, Container Homes USA
TrueLine Publishing was a delight to work with. They were extremely patient and worked diligently to get our article written and published. The team always responded in a timely manner and was courteous. I look forward to working with TrueLine Publishing in the future and will recommend them to other businesses.
— Crystal Leos, Business Development, DALLASWHITE Property Restoration
What a great team US Builders has put in place! Having worked with Victor Martins a few years back, I was pleasantly surprised that he remembered our experience and contacted us again about an updated article. Not only did Victor brainstorm with me about content that would resonate with readers, but he assigned an excellent writer, Molly Shaw, to our account. Her interview with my client, Bardi Heating Cooling & Plumbing, was professional and succinct; as was her writing style. We had very few edits and were pleased not only with the article, but how well it was enhanced by color photos. Much appreciated!
— Karen Bird, Owner of Strategic Marketing Services, Bardi Heating Cooling & Plumbing
The team at US Builders Review is professional and did a great job with your published article. They asked for and listened to my feedback and responded quickly to any requests I made.
— Susan Courter, Director of Business Development, R.E. Crawford Construction
I would like to commend the US Builders Review staff for their work in developing and writing a fantastic article for Miller Contracting Group, Inc. It was truly a pleasure to work with their professional and well organized staff.
— Chuck Daniels, Business Manager, Miller Contracting Group Inc.
The process was simple: we were provided questions that the writers wanted to discuss, we were interviewed, and then we got to see a few drafts before the final version went to print. Given the quality of this publication, on behalf of Giroux, I can assure everyone that all of my partners would be happy to participate in similar articles in the future.
— Barbara Kotsos, Director of Marketing & PR, Giroux Glass

LATEST EDITION

Winter II 2017

READ NOW

GET US BUILDERS REVIEW IN YOUR INBOX.

  • * We’ll never share your email or info with anyone.
  • This field is for validation purposes and should be left unchanged.