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3 Reasons Contractors Need Public Relations and Online Reputation Management

In business, your reputation is everything

You know you have one of the best teams in the business and the project portfolio to back it all up, but do competitors, potential customers and the community know this? In business, your reputation is everything. Building a solid reputation isn’t always easy, but the best way to market your construction company and help it grow is through a solid B2B public relations strategy.

Heather Ripley, founder and CEO of Ripley PR, a public relations firm that regularly works with clients in the construction, manufacturing, industrial and home services industries writes, “No matter the size of your company, an effective PR strategy can help you not only effectively manage crises, but also help you grow your business through key branding strategies.”

Google search

“When someone wants to learn about anyone and anything, they turn to the internet.” – Patrick Ambron, CEO BrandYourself.com

1. Name recognition

This is a big one. The more well-known your company name, the more you can shape the opinion of prospective clients. With the right communications strategy and effective online reputation management, you can influence people to hire your company. And if you start working on a positive brand ahead of time, you’ll be able to better maintain your name in the unfortunate event of an accident or mistake.

2. An opportunity to tell your story

It doesn’t matter how large or small your company is; you have your own unique story to tell. Maybe you’re a family-owned business, running on three generations of ownership; maybe you’ve earned a recent award as a great place to work or your employees regularly volunteer their time to community causes. Use these positive stories to your advantage by talking about and sharing them. 

3. A polished appearance online

From standard services to a niche corner of the construction industry — if you have a product or service you’re trying to market to customers, you need to be accessible online. Every year businesses lose billions in sales by not appearing everywhere they can be online — whether it’s on social media, LinkedIn or Google+. “When someone wants to learn about anyone and anything, they turn to the internet,” says Patrick Ambron, CEO of the reputation management company BrandYourself.com. Once your customers are able to find you, are your social media posts clear and consistent with your brand? Are your blog posts answering your customers’ questions and speaking to their interests? Is there a positive article that effectively explains who you are, what you do and why you’re the best in the business?

If you focus on doing these three things successfully, you’re well on your way to positive public relations, a stellar online reputation and ultimately, more customers drawn to your business. Contact us today to learn more about feature opportunities in US Builders Review.

Testimonials

It was an absolute pleasure to work with the writers and editorial team at TrueLine Publishing for our recent article in US Builders Review. From the start of the project, it was apparent that everyone involved was very concerned with accuracy and getting the facts right. They were also very conscientious about soliciting our feedback and ensuring that we were happy with the content and with the manner in which Giroux Glass was described in the finalized piece.
— Barbara Kotsos, Director of Marketing & PR, Giroux Glass
I would like to commend the US Builders Review staff for their work in developing and writing a fantastic article for Miller Contracting Group, Inc. It was truly a pleasure to work with their professional and well organized staff.
— Chuck Daniels, Business Manager, Miller Contracting Group Inc.
What a great team US Builders has put in place! Having worked with Victor Martins a few years back, I was pleasantly surprised that he remembered our experience and contacted us again about an updated article. Not only did Victor brainstorm with me about content that would resonate with readers, but he assigned an excellent writer, Molly Shaw, to our account. Her interview with my client, Bardi Heating Cooling & Plumbing, was professional and succinct; as was her writing style. We had very few edits and were pleased not only with the article, but how well it was enhanced by color photos. Much appreciated!
— Karen Bird, Owner of Strategic Marketing Services, Bardi Heating Cooling & Plumbing
The staff was very helpful and easy to work with while developing our story. They were always open to our ideas and provided us useful information to maximize our visibility using social media. We were certainly pleased with final article.
— Daryl Whitmer, Marketing Program Manager, Harrison French & Associates (HFA)
The final product was an exceptionally well written and thorough story integrated with many of our project photos. It is a great endorsement of our company and our work that we are promoting on our website and through social media. We were impressed with the quality of the editorial and the professional follow-through.
— Susan Howell, Marketing Director for Howell Custom Building Group
Kyle and his team were very professional and patient in explaining their program to us. Their communications were clear and concise and did a great job of guiding us through the process of getting published in their magazine.
— Michael Henthorn, Owner, Henthorn Commercial Construction
I was contacted by the company to write a review on my business. They handled the process very efficient and professional. The pictures came out great and the article was perfect. I am very happy with their work.
— Kirt McGhee, Owner, K4M Construction
I would like to commend the US Builders Review staff for their work in developing and writing a fantastic article for Miller Contracting Group, Inc. It was truly a pleasure to work with their professional and well organized staff.
— Chuck Daniels, Business Manager, Miller Contracting Group Inc.
My experience with US Builders Review was positive from start to finish. The staff conducted each interaction with the utmost professionalism, whether over the phone or by email. Beginning with the initial telephone interview US Builders Review carefully gathered information to form a draft document then incorporated my minimal edits required to achieve factual accuracy in the finished article. US Builders Review is a pleasure to work with.
— Tim Craddock, President, Vansant & Gusler Inc.
Thank you all your efforts in putting together such a great article about our company in US Builders Review. DH Construction appreciates the professional manner in which your team worked with us to achieve the stateside exposure we were after; especially taking the time to get all of the facts correct. In short, the article was extremely well put together and we have already received a great deal of feedback, interest, and compliments as a result of the piece. Once again, we appreciate all the effort, and without a doubt, we will not hesitate to work with your organization again in the future.
— Daniel Harrigan, Principal, DH Construction

LATEST EDITION

Spring 2018

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