You know you have one of the best teams in the business and the project portfolio to back it all up, but do competitors, potential customers and the community know this? In business, your reputation is everything. Building a solid reputation isn’t always easy, but the best way to market your construction company and help it grow is through a solid B2B public relations strategy.
Heather Ripley, founder and CEO of Ripley PR, a public relations firm that regularly works with clients in the construction, manufacturing, industrial and home services industries writes, “No matter the size of your company, an effective PR strategy can help you not only effectively manage crises, but also help you grow your business through key branding strategies.”
1. Name recognition
This is a big one. The more well-known your company name, the more you can shape the opinion of prospective clients. With the right communications strategy and effective online reputation management, you can influence people to hire your company. And if you start working on a positive brand ahead of time, you’ll be able to better maintain your name in the unfortunate event of an accident or mistake.
2. An opportunity to tell your story
It doesn’t matter how large or small your company is; you have your own unique story to tell. Maybe you’re a family-owned business, running on three generations of ownership; maybe you’ve earned a recent award as a great place to work or your employees regularly volunteer their time to community causes. Use these positive stories to your advantage by talking about and sharing them.
3. A polished appearance online
From standard services to a niche corner of the construction industry — if you have a product or service you’re trying to market to customers, you need to be accessible online. Every year businesses lose billions in sales by not appearing everywhere they can be online — whether it’s on social media, LinkedIn or Google+. “When someone wants to learn about anyone and anything, they turn to the internet,” says Patrick Ambron, CEO of the reputation management company BrandYourself.com. Once your customers are able to find you, are your social media posts clear and consistent with your brand? Are your blog posts answering your customers’ questions and speaking to their interests? Is there a positive article that effectively explains who you are, what you do and why you’re the best in the business?
If you focus on doing these three things successfully, you’re well on your way to positive public relations, a stellar online reputation and ultimately, more customers drawn to your business. Contact us today to learn more about feature opportunities in US Builders Review.