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3 Reasons Contractors Need Public Relations and Online Reputation Management

In business, your reputation is everything

You know you have one of the best teams in the business and the project portfolio to back it all up, but do competitors, potential customers and the community know this? In business, your reputation is everything. Building a solid reputation isn’t always easy, but the best way to market your construction company and help it grow is through a solid B2B public relations strategy.

Heather Ripley, founder and CEO of Ripley PR, a public relations firm that regularly works with clients in the construction, manufacturing, industrial and home services industries writes, “No matter the size of your company, an effective PR strategy can help you not only effectively manage crises, but also help you grow your business through key branding strategies.”

Google search

“When someone wants to learn about anyone and anything, they turn to the internet.” – Patrick Ambron, CEO BrandYourself.com

1. Name recognition

This is a big one. The more well-known your company name, the more you can shape the opinion of prospective clients. With the right communications strategy and effective online reputation management, you can influence people to hire your company. And if you start working on a positive brand ahead of time, you’ll be able to better maintain your name in the unfortunate event of an accident or mistake.

2. An opportunity to tell your story

It doesn’t matter how large or small your company is; you have your own unique story to tell. Maybe you’re a family-owned business, running on three generations of ownership; maybe you’ve earned a recent award as a great place to work or your employees regularly volunteer their time to community causes. Use these positive stories to your advantage by talking about and sharing them. 

3. A polished appearance online

From standard services to a niche corner of the construction industry — if you have a product or service you’re trying to market to customers, you need to be accessible online. Every year businesses lose billions in sales by not appearing everywhere they can be online — whether it’s on social media, LinkedIn or Google+. “When someone wants to learn about anyone and anything, they turn to the internet,” says Patrick Ambron, CEO of the reputation management company BrandYourself.com. Once your customers are able to find you, are your social media posts clear and consistent with your brand? Are your blog posts answering your customers’ questions and speaking to their interests? Is there a positive article that effectively explains who you are, what you do and why you’re the best in the business?

If you focus on doing these three things successfully, you’re well on your way to positive public relations, a stellar online reputation and ultimately, more customers drawn to your business. Contact us today to learn more about feature opportunities in US Builders Review.

Testimonials

Kyle and his team were very professional and patient in explaining their program to us. Their communications were clear and concise and did a great job of guiding us through the process of getting published in their magazine.
— Michael Henthorn, Owner, Henthorn Commercial Construction
The final product was an exceptionally well written and thorough story integrated with many of our project photos. It is a great endorsement of our company and our work that we are promoting on our website and through social media. We were impressed with the quality of the editorial and the professional follow-through.
— Susan Howell, Marketing Director for Howell Custom Building Group
The team at US Builders Review is professional and did a great job with your published article. They asked for and listened to my feedback and responded quickly to any requests I made.
— Susan Courter, Director of Business Development, R.E. Crawford Construction
TrueLine Publishing was a delight to work with. They were extremely patient and worked diligently to get our article written and published. The team always responded in a timely manner and was courteous. I look forward to working with TrueLine Publishing in the future and will recommend them to other businesses.
— Crystal Leos, Business Development, DALLASWHITE Property Restoration
The process was simple: we were provided questions that the writers wanted to discuss, we were interviewed, and then we got to see a few drafts before the final version went to print. Given the quality of this publication, on behalf of Giroux, I can assure everyone that all of my partners would be happy to participate in similar articles in the future.
— Barbara Kotsos, Director of Marketing & PR, Giroux Glass
Working with Kyle at TrueLine Publishing was a great experience. We are quite pleased with how the article about Souder Brothers turned out. The magazine article and photo spread is going to be a very effective tool to use in our marketing. If you have the opportunity to be featured in a project like this, I would recommend doing it. Kyle and his team made the whole process very smooth and we are happy to have been a part of the latest edition of US Builders Review.
— Corinne Schaffer, Project Manager, Souder Brothers Construction
Thank you all your efforts in putting together such a great article about our company in US Builders Review. DH Construction appreciates the professional manner in which your team worked with us to achieve the stateside exposure we were after; especially taking the time to get all of the facts correct. In short, the article was extremely well put together and we have already received a great deal of feedback, interest, and compliments as a result of the piece. Once again, we appreciate all the effort, and without a doubt, we will not hesitate to work with your organization again in the future.
— Daniel Harrigan, Principal, DH Construction
I’m blown away with the value that could come out of our partnership through this article. Working with the US Builders Review team is something that I have never experienced before and every day I feel even more privileged to be with EJH Construction, I never take for granted the opportunities that have come my way.  I am so excited about what our future looks like based on the relationship that has been built with the US Builders Review team.
Jennifer Wilhelmsen – Director of Human Resources, EJH Construction Inc.
What a great team US Builders has put in place! Having worked with Victor Martins a few years back, I was pleasantly surprised that he remembered our experience and contacted us again about an updated article. Not only did Victor brainstorm with me about content that would resonate with readers, but he assigned an excellent writer, Molly Shaw, to our account. Her interview with my client, Bardi Heating Cooling & Plumbing, was professional and succinct; as was her writing style. We had very few edits and were pleased not only with the article, but how well it was enhanced by color photos. Much appreciated!
— Karen Bird, Owner of Strategic Marketing Services, Bardi Heating Cooling & Plumbing
The staff was very helpful and easy to work with while developing our story. They were always open to our ideas and provided us useful information to maximize our visibility using social media. We were certainly pleased with final article.
— Daryl Whitmer, Marketing Program Manager, Harrison French & Associates (HFA)

LATEST EDITION

Spring 2018

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