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3 Reasons Contractors Need Public Relations and Online Reputation Management

In business, your reputation is everything

You know you have one of the best teams in the business and the project portfolio to back it all up, but do competitors, potential customers and the community know this? In business, your reputation is everything. Building a solid reputation isn’t always easy, but the best way to market your construction company and help it grow is through a solid B2B public relations strategy.

Heather Ripley, founder and CEO of Ripley PR, a public relations firm that regularly works with clients in the construction, manufacturing, industrial and home services industries writes, “No matter the size of your company, an effective PR strategy can help you not only effectively manage crises, but also help you grow your business through key branding strategies.”

Google search

“When someone wants to learn about anyone and anything, they turn to the internet.” – Patrick Ambron, CEO BrandYourself.com

1. Name recognition

This is a big one. The more well-known your company name, the more you can shape the opinion of prospective clients. With the right communications strategy and effective online reputation management, you can influence people to hire your company. And if you start working on a positive brand ahead of time, you’ll be able to better maintain your name in the unfortunate event of an accident or mistake.

2. An opportunity to tell your story

It doesn’t matter how large or small your company is; you have your own unique story to tell. Maybe you’re a family-owned business, running on three generations of ownership; maybe you’ve earned a recent award as a great place to work or your employees regularly volunteer their time to community causes. Use these positive stories to your advantage by talking about and sharing them. 

3. A polished appearance online

From standard services to a niche corner of the construction industry — if you have a product or service you’re trying to market to customers, you need to be accessible online. Every year businesses lose billions in sales by not appearing everywhere they can be online — whether it’s on social media, LinkedIn or Google+. “When someone wants to learn about anyone and anything, they turn to the internet,” says Patrick Ambron, CEO of the reputation management company BrandYourself.com. Once your customers are able to find you, are your social media posts clear and consistent with your brand? Are your blog posts answering your customers’ questions and speaking to their interests? Is there a positive article that effectively explains who you are, what you do and why you’re the best in the business?

If you focus on doing these three things successfully, you’re well on your way to positive public relations, a stellar online reputation and ultimately, more customers drawn to your business. Contact us today to learn more about feature opportunities in US Builders Review.

Testimonials

My experience with US Builders Review was positive from start to finish. The staff conducted each interaction with the utmost professionalism, whether over the phone or by email. Beginning with the initial telephone interview US Builders Review carefully gathered information to form a draft document then incorporated my minimal edits required to achieve factual accuracy in the finished article. US Builders Review is a pleasure to work with.
— Tim Craddock, President, Vansant & Gusler Inc.
I would like to commend the US Builders Review staff for their work in developing and writing a fantastic article for Miller Contracting Group, Inc. It was truly a pleasure to work with their professional and well organized staff.
— Chuck Daniels, Business Manager, Miller Contracting Group Inc.
Everyone that we worked with was polite, professional, responsive & very good to work with. It was amazing to see the ideas transformed into the final product. We are very happy with the end results and would not hesitate to work with them in the future or recommend them to other business!
— James Kowalski, Owner, Kowalski Construction Inc.
I was contacted by the company to write a review on my business. They handled the process very efficient and professional. The pictures came out great and the article was perfect. I am very happy with their work.
— Kirt McGhee, Owner, K4M Construction
Ryan at TrueLine was a pleasure to work with and we wouldn't hesitate to recommend him or TrueLine to anyone in the future. They were professional, organized and great to work with through the process!
— James Cahill, President and Partner, J. Calnan & Associates
The team at US Builders Review is professional and did a great job with your published article. They asked for and listened to my feedback and responded quickly to any requests I made.
— Susan Courter, Director of Business Development, R.E. Crawford Construction
Working with Kyle at TrueLine Publishing was a great experience. We are quite pleased with how the article about Souder Brothers turned out. The magazine article and photo spread is going to be a very effective tool to use in our marketing. If you have the opportunity to be featured in a project like this, I would recommend doing it. Kyle and his team made the whole process very smooth and we are happy to have been a part of the latest edition of US Builders Review.
— Corinne Schaffer, Project Manager, Souder Brothers Construction
I was contacted as a nominee for the Greenbuild Editor’s Choice 2016 recognition and I couldn’t have asked for a better experience. Working with US Builders Review has been a blessing for my company. Erica Berry took an awesome interview in the initial call as she gathered data for the article. She was concerned about how we became us, and she made me feel important by listening and taking notes. Then there is Ian Nichols who made me feel so comfortable in sharing my story, and Molly Shaw who interviewed me as well, as she was getting ready to create an awesome article about my company -- and I must say she nailed it on the first run! What a pleasure it has been to work with everyone. This feature on Container Homes USA will help me push the company into the forefront at the Greenbuild Expo 2016.
— Derrick C. W. Childs, Director Construction & Design, Container Homes USA
We are excited to be featured as a case study in US Builders Review and look forward to sharing our company’s story with a national audience.
— Ryan Sanzari, Director of Operations, Alfred Sanzari Enterprises
What a great team US Builders has put in place! Having worked with Victor Martins a few years back, I was pleasantly surprised that he remembered our experience and contacted us again about an updated article. Not only did Victor brainstorm with me about content that would resonate with readers, but he assigned an excellent writer, Molly Shaw, to our account. Her interview with my client, Bardi Heating Cooling & Plumbing, was professional and succinct; as was her writing style. We had very few edits and were pleased not only with the article, but how well it was enhanced by color photos. Much appreciated!
— Karen Bird, Owner of Strategic Marketing Services, Bardi Heating Cooling & Plumbing

LATEST EDITION

Spring 2018

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