Blog

3 Reasons Contractors Need Public Relations and Online Reputation Management

In business, your reputation is everything

You know you have one of the best teams in the business and the project portfolio to back it all up, but do competitors, potential customers and the community know this? In business, your reputation is everything. Building a solid reputation isn’t always easy, but the best way to market your construction company and help it grow is through a solid B2B public relations strategy.

Heather Ripley, founder and CEO of Ripley PR, a public relations firm that regularly works with clients in the construction, manufacturing, industrial and home services industries writes, “No matter the size of your company, an effective PR strategy can help you not only effectively manage crises, but also help you grow your business through key branding strategies.”

Google search

“When someone wants to learn about anyone and anything, they turn to the internet.” – Patrick Ambron, CEO BrandYourself.com

1. Name recognition

This is a big one. The more well-known your company name, the more you can shape the opinion of prospective clients. With the right communications strategy and effective online reputation management, you can influence people to hire your company. And if you start working on a positive brand ahead of time, you’ll be able to better maintain your name in the unfortunate event of an accident or mistake.

2. An opportunity to tell your story

It doesn’t matter how large or small your company is; you have your own unique story to tell. Maybe you’re a family-owned business, running on three generations of ownership; maybe you’ve earned a recent award as a great place to work or your employees regularly volunteer their time to community causes. Use these positive stories to your advantage by talking about and sharing them. 

3. A polished appearance online

From standard services to a niche corner of the construction industry — if you have a product or service you’re trying to market to customers, you need to be accessible online. Every year businesses lose billions in sales by not appearing everywhere they can be online — whether it’s on social media, LinkedIn or Google+. “When someone wants to learn about anyone and anything, they turn to the internet,” says Patrick Ambron, CEO of the reputation management company BrandYourself.com. Once your customers are able to find you, are your social media posts clear and consistent with your brand? Are your blog posts answering your customers’ questions and speaking to their interests? Is there a positive article that effectively explains who you are, what you do and why you’re the best in the business?

If you focus on doing these three things successfully, you’re well on your way to positive public relations, a stellar online reputation and ultimately, more customers drawn to your business. Contact us today to learn more about feature opportunities in US Builders Review.

Testimonials

Kyle Gahm was instrumental in coordinating this project from beginning to end. He was always available and a pleasure to work with. It would be a pleasure to work with Kyle down the road. Bill Keaton was very impressive in raising money from advertising which resulted in ASE getting the cover story, so thank you Bill. Lia Prysunka and Jeanee Dudley are both very impressive individuals who deserve a lot of credit for this featured piece. They were both very patient and accepting of any changes we suggested. The format, quality, and resolution was awesome. To sum it all up: Our upper management, who never have been high on PR and things of this nature said that it was "absolutely fantastic" and were blown away. They now are requesting multiple copies of the full magazine and are very proud of the work you all put in. Thanks again.
— Ryan Sanzari, Director of Operations, Alfred Sanzari Enterprises
The staff was very helpful and easy to work with while developing our story. They were always open to our ideas and provided us useful information to maximize our visibility using social media. We were certainly pleased with final article.
— Daryl Whitmer, Marketing Program Manager, Harrison French & Associates (HFA)
Working with Kyle at TrueLine Publishing was a great experience. We are quite pleased with how the article about Souder Brothers turned out. The magazine article and photo spread is going to be a very effective tool to use in our marketing. If you have the opportunity to be featured in a project like this, I would recommend doing it. Kyle and his team made the whole process very smooth and we are happy to have been a part of the latest edition of US Builders Review.
— Corinne Schaffer, Project Manager, Souder Brothers Construction
TrueLine Publishing was a delight to work with. They were extremely patient and worked diligently to get our article written and published. The team always responded in a timely manner and was courteous. I look forward to working with TrueLine Publishing in the future and will recommend them to other businesses.
— Crystal Leos, Business Development, DALLASWHITE Property Restoration
On behalf of Alfred Sanzari Enterprises, I would like to thank you for showcasing our company as a cover story in US Builders Review, and express our gratitude for a job well done in putting together an impressive editorial product. We already have received a great deal of positive feedback on the article and are confident it will be a very effective tool for sharing Alfred Sanzari Enterprises’ story, and our new hotel project, with a national audience of industry professionals. Please also extend our thanks to everyone on your team that helped in any way to produce this article. This was truly a collaborative effort.  Your staff listened to our feedback and was incredibly professional and accommodating to our requests throughout the entire process. We welcome the opportunity to collaborate with US Builders Review on future projects.
— Ryan Sanzari, Director of Operations, Alfred Sanzari Enterprises
Ryan at TrueLine was a pleasure to work with and we wouldn't hesitate to recommend him or TrueLine to anyone in the future. They were professional, organized and great to work with through the process!
— James Cahill, President and Partner, J. Calnan & Associates
I would like to commend the US Builders Review staff for their work in developing and writing a fantastic article for Miller Contracting Group, Inc. It was truly a pleasure to work with their professional and well organized staff.
— Chuck Daniels, Business Manager, Miller Contracting Group Inc.
The team at US Builders Review is professional and did a great job with your published article. They asked for and listened to my feedback and responded quickly to any requests I made.
— Susan Courter, Director of Business Development, R.E. Crawford Construction
I was contacted as a nominee for the Greenbuild Editor’s Choice 2016 recognition and I couldn’t have asked for a better experience. Working with US Builders Review has been a blessing for my company. Erica Berry took an awesome interview in the initial call as she gathered data for the article. She was concerned about how we became us, and she made me feel important by listening and taking notes. Then there is Ian Nichols who made me feel so comfortable in sharing my story, and Molly Shaw who interviewed me as well, as she was getting ready to create an awesome article about my company -- and I must say she nailed it on the first run! What a pleasure it has been to work with everyone. This feature on Container Homes USA will help me push the company into the forefront at the Greenbuild Expo 2016.
— Derrick C. W. Childs, Director Construction & Design, Container Homes USA
I would like to commend the US Builders Review staff for their work in developing and writing a fantastic article for Miller Contracting Group, Inc. It was truly a pleasure to work with their professional and well organized staff.
— Chuck Daniels, Business Manager, Miller Contracting Group Inc.

LATEST EDITION

Spring 2018

READ NOW

GET US BUILDERS REVIEW IN YOUR INBOX.

  • * We’ll never share your email or info with anyone.
  • This field is for validation purposes and should be left unchanged.