Case Studies

Reed’s Metals Inc.

15 Years of Full Service Roofing and Building Manufacturing
  • Written by: Molly Shaw
  • Produced by: Reed's Metals Inc.
  • Estimated reading time: 3 mins

For over 15 years Reed’s Metals Inc. (Reed’s Metals) has set the industry standard for manufacturing and same-day service of quality metal products in the Central and Southeastern U.S. The Mississippi-based metal roofing and pre-engineered steel building manufacturer focuses on exceptional customer service and a wide variety of product selection.

 “Our customer service far exceeds others in our industry and truly sets us apart,” shares Bernie Reed, president of Reed’s Metals. “Since 1998, we’ve worked hard to surround ourselves with good people and a good team of experienced professionals. Customer satisfaction is our number one priority.”

Reed’s Metals started in a portable shed in Lawrence County, Miss., and has now become one of the leaders in metal roofing and pre-engineered steel builds in the southern U.S. Bernie, who was once in forestry, joined his brother’s roofing company in Florida. Eventually Bernie decided to branch out and start his own company while partnering with his brothers business to leverage purchasing.

Today the Reed’s Metals operates out of locations in Brookhaven, Miss., Tupelo and Lake Charles, La., and Benton, Ark. “We’ve grown immensely over the years,” reveals “We stock a large inventory, including a six roofing panel profiles in 23 colors. The most popular is a residential panel with 3-footwide coverage.”

Diversified Products and Service

The company manufactures a broad range of roofing panels for residential and commercial applications, from classic 5-V panels to more advanced Secure and Perma Lock products, Reed’s Metals has the variety and stock to meet any demand. “Inventory is one of our biggest expenses because we carry a great deal of product,” says Bernie.

“All of our colors are energy star rated to ensure whatever panel you chose is going to be efficient,” adds Bernie. “Not only does this save on energy costs for our customers, it also often qualifies for a $500.00 tax credit.”

Aside from roofing panels, Reed’s Metals also manufactures all of the components of a quality roofing system. “We sell all of the finishes that make a roof not only look more complete, but also make it more wind and weather resistant,” explains Bernie. “We also stock insulation, roll-up doors and we can build custom trim to fit your exact need. We generally do about 300-small metal builds annually.”‘

From residential to agricultural, Reed’s Metals is fully capable of producing commercial-grade buildings. “Whatever the structural needs, our company is an excellent choice for custom metal buildings and same-day service,” says Bernie. “With us, you can order today and pick up today because we do everything in-house.”

This past year, the company manufactured the roofing for a church which was shipped all the way to Africa and the unit for a high-end gym in its hometown of Brookhaven. “With state-of-the-art software equipment we’re able to perform a wide range of projects and meet the needs for nearly any customer who comes to us,” says Bernie.

Bernie admits stocking such a large inventory and array of product has been a bit of a guessing game with the onset of the economic downturn. “It was kind of like rolling the dice,” he says. “We decided to keep our inventory levels up and continued to advertise the same amount that we always have. We came out of it and business has been booming ever since.”

Bernie’s hands-on leadership and management style might have something to do with the company’s success amid a troublesome economy. “I want my customers to be served by an experience, knowledgeable and friendly team, from our phone sales to delivery on the job site,” he stresses. “Attention to detail and personal engagement are a huge part of our business. It’s not just the low priced, factory-direct products; it’s the service and customer care that goes along with it.”

For 15 years, Reed’s Metals has been delivering competitively priced, quality metal roofing and pre-engineered steel building frames with a dedication to respectful customer service. Reed’s Metals Inc. continues to be regarded as one of the most reputable manufacturers in the southern U.S.


For more information about Reed’s Metals Inc., please visit: (

Published on: September 25, 2013

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