Case Studies

Peloton Commercial Real Estate

Leasing and managing green properties in major Texas markets

Peloton Commercial Real Estate is a full-service commercial real estate firm covering all major cities in Texas with offices in Dallas, Fort Worth, Austin, San Antonio and Houston. When the firm first opened its doors in 2002, established by T.D. Briggs, Joel Pustmueller and a team of seasoned commercial brokers, Peloton was primarily leasing properties.

Now, 13 years later, the firm employs some 150 people with an extensive commercial portfolio consisting of more than 24 million square feet of leased and managed properties. “Our clients range from major financial institutions and life insurance companies to small individual investors with smaller properties -Peloton really runs the gamut,” explains Bill Moebius, senior vice president of Peloton.

Widely recognized leadership

Peloton’s market leadership shows not only in square footage but also in recognition from the business community and customers. The firm has topped the Dallas Business Journal’s Heavy Hitter and Best Places to Work lists, along with a CoStar Power Broker Award for seven consecutive years. More recently, Peloton has been an active participant in the green building community, managing and leasing a range of LEED-certified facilities.

Moebius says Peloton’s success is directly attributed to its talented team of professional commercial brokers, property and asset management specialists and development team. “The quality of our people in key positions has made a huge difference in setting us apart overall,” he says.

Comprised of experienced professionals, Peloton leverages superior market expertise and an array of services to effectively realize its clients’ real estate goals. The company’s platform includes project leasing, property management, asset management, investment and development, due diligence, accounting and reporting.

LEEDing the market

While Peloton’s diverse portfolio covers a range of commercial spaces, more recently the company has taken on many sustainability-oriented properties throughout Texas. “The McKinney green building is 30 miles north of downtown Dallas,” notes Moebius. “Peloton started leasing and managing the multitenant office property in 2013. It was the first LEED Platinum office building in the region when it was constructed.”

The green building design implements photovoltaic cells to harness solar energy and geothermal wells. “We’re still managing and leasing this space today,” adds Moebius.

One of the firm’s newest developments on the map is just north of the Dallas metropolis at Allen Central Park. “This is located in another Dallas suburb,” says Moebius. “The six-story building is seeking LEED certification, incorporating water-efficient fixtures and LED lighting, as well as smart irrigation controls that improve soil absorption and minimize runoff while conserving water.”

The Allen Central Park master planned development consists of 24-acres, including office, retail and a flagship convention center hotel. There are five proposed office buildings, making way for more than 850,000 square feet of office space.

Another facility in Peloton’s portfolio is Bank of America Plaza, located at 901 Main Street in Dallas. The 72-story tower includes 1.8 million square feet of Class-A multitenant office space. “This project is Energy Star labeled, including a Building Owners and Managers Association [BOMA] 360 Performance Building designation and an exterior completely retrofitted with LED lighting outlining the building,” adds Moebius. “The target is LEED Gold or Silver status.”

Dallas 2030 district

While Dallas may not be the first city that comes to mind when it comes to green building, Moebius says the market is viable and red-hot right now. “Dallas is ramping up green building standards as part of the Dallas 2030 district, a public-private initiative to create a groundbreaking, high-performance building district in downtown/uptown Dallas,” says Moebius.

The rapidly growing district currently has more than 11 million square feet of central Dallas properties signed up. The goal of the Dallas 2030 district is to cost-effectively and collaboratively reduce the environmental impact of buildings and aims to reduce water and energy consumption by 50 percent by 2030.

“There are a variety of properties working together with companies in terms of sustainable operations,” says Moebius. “It’s a major collaboration effort, with a common goal – a greener, cleaner city.”

And Dallas isn’t alone – other cities nationwide have also signed up to improve downtown districts across the country. Fortunately for Peloton, the firm is already well on board the sustainability bandwagon.

As major Texas markets continue to heat up in greener commercial construction, Peloton Commercial Real Estate is well positioned with a tenured team, versed in leasing and management, to take advantage of all the opportunity has to offer.

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Spring 2018



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