Case Studies

Legend Home Corporation

Quality Doesn't Have to Have a High Price

The biggest challenge facing both residential and commercial builders since 2008 is known industry-wide and remains easy to identify: no one can get a loan from the banks. However, one company based out of Houston, Texas, has come up with a unique way to solve that problem. Legend Home Corporation (LHC) has an in-house mortgage company that works with prospective buyers who need to work on raising their credit scores before they are able to purchase a home. LHC, under the leadership of President Scott Bauer, has adapted to the changing landscape of the industry, and has benefited for it as it works through every phase necessary to place customers in their dream home.

Bauer has insisted on a more personalized approach to construction. The firm specializes in placing first-time home-buyers in one of their quality-built homes in a planned community. This means helping to determine the perfect location for a resident. According to LCH’s website, “We’re not only a homebuilder but also a community developer who understands the importance of strong neighborhoods and strong schools.” LCH insists the future of the business is inextricably tied to the future of the customer in their new home.

The company’s planned communities can be found primarily throughout Houston and its surrounding towns and villages, with beautifully decorated one- and two-story show homes available to be toured. LHC also maintains a satellite office in San Antonio, Texas, which operates under the name Bella Vista Homes.

According to Bauer, the current administration’s first-time home-buyer tax credit was instrumental in keeping the residential market busy in the greater Houston region. “When the economy was really rough, the first-time home buyer tax credit was artificially driving up business, and it’s really one of the biggest things that helped us get through the worst of it,” he explains. To assist customers in navigating these and other credits and have them secure the financial assistance needed to move into a new Legend home, LHC maintains the First Choice Lending Group.

Diversity Helps Drive Growth

Evolving its services as needed to adapt to a changing market has long been a LHC trademark. “We started out as a strict land developer, but over the years we added the home building division. Right now we’re at about a 50/50 split between development and construction,” reveals Bauer. LHC, which has historically marketed itself to first-time home-buyers, also diversified its price points to attract a larger client base to help it through the recession. “Because of the economy, we added a new line of homes, our Princeton product, which is designed for the second or third homeowner. The price points on those homes start at around $170,000 and can go up to $2 million or $3 million,” says Bauer.

Since the company’s founding in 1991, LHC has constructed over 6,500 homes in the Houston area. The company has developed a reputation for quality over the years and Bauer and his team of roughly 100 professionals proudly back up their homes with a HOME of Texas Warranty Program. HOME of Texas is a program that ensures that only builders who meet acceptable standards regarding technical competence, financial stability and ethical business dealings are able to become HOME members. The builders are also re-screened annually to ensure that the company continues to meet those standards. The HOME guarantee gives Texas homebuyers the assurance that the home they are buying has been built to a very strict set of standards.

Ensuring the Best Price for Homeowners

LHC also ensures that the homebuyer is getting the absolute best price for their new home through its process of subcontracting. When the team at LHC prices out a project, “we set benchmarks and bid competitively until the bids reach those benchmarks,” explains Bauer. This allows LHC to maintain a strict hold on budget, but also allows it more control in selecting the right trades for the job.

Examples of the planned communities on which the fine craftsmanship of LHC and its subcontractors can be found all are throughout the greater Houston region, but Bauer details one that he feels best describes the quality of the work done at Legend. “I’m proud of the work that we did at Oakhurst at Kingwood in Porter, Texas. It features homes from our Marquis Series and homebuyers have a choice of floor plans ranging from 1,692 square feet to 3,098 square feet priced from the $150,000 range. All the three- or four-bedroom homes are Energy Star-certified and they include features like Tech Shield radiant barrier roof decking, Whirlpool appliances, and Amana HVAC systems.”

The company’s most recent project is called Katy Creek Estates in Katy, Texas. Its strategic location affords residents easy access to the “Energy Corridor,” which is a section of Houston that contains the headquarters for a large number of companies in the energy industry. The community features homes from Princeton Classic’s Estate Series, which range from approximately from 3,335 square feet to just under 5,400 square feet. The homes in this gated enclave are on estate-sized home sites that average 83-feet wide and 220-feet deep and can be expanded to in excess of 6,000 square feet. The homes are competitively priced starting in the $400,000 range. Local response to the new community has been extremely positive with few home sites left to sell.

With in-house financing, competitive pricing and a long track record for quality construction and customer satisfaction, it’s not hard to figure out why Legend Home Corporation and Scott Bauer are rising to the top of the market in Houston.

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