Case Studies

Classic Rock Fabrication

Leaving no stone unturned in quality and innovation

Specializing in wholesale fabrication, distribution and installation, Classic Rock Fabrication (CRF) has become a premier source for an expansive selection of rock to create the look that clients desire. Located in Harrisburg, Pennsylvania, CRF is a start-to-finish wholesaler, providing more than 250 kitchen and bath dealers, builders and commercial outlets.

Founded in 2006, CRF produces granite, quartz, laminate and acrylic solid surfaces. With many projects using multiple surfaces, contractors and builders are often forced to turn to numerous sources for products that will be included in a single project. In an effort to combat this and establish a niche in the industry, CRF recently acquired two companies that specialize in avenues that CRF had yet to embrace. These acquisitions have placed all services under the CRF brand and made the company a one-stop shop.

Classic Rock Fabrication

The specialization of services provided by CRF is an aspect of the company that Alex Bazdar, CEO of CRF, feels sets his company apart from the competition. “I really enjoy being in the construction industry and being on the ‘fit and finished’ side of things,” says Bazdar. “It’s fun being in the last part of the construction phase because we get really excited when it comes to cabinetry and countertops.”

A one-stop shop

With its own 55,000-square-foot facility, CRF is the only fabricator in the Harrisburg area that produces every piece of countertop under one roof. “We are a large-volume shop,” says Bazdar. “We employ 80 people now who are highly trained at running the large production equipment. We currently produce our products on a total of 3 water jet machines and a total of 6 large CNCs. That works out well on really large projects, whether it is residential or commercial, and our clients only have to deal with one company and one invoice.”

In addition to the one-stop shopping experience that CRF provides for its customers, quality employees are crucial for the company’s success. “We don’t look to hire on the cheap,” shares Bazdar. “We look to hire quality people that have experience in the industry. If they don’t have experience, we are still able to find great business managers and problem solvers. We can teach them everything about the industry, but many of the traits our people possess are intangible. We go by the motto ‘hire on attitude, train for everything else’.”

CRF is also able to recruit top-notch people by offering competitive wages with a great benefits package. “We offer an amazing health insurance package, company matched 401k, company-paid life insurance and more. These are benefits not typically found in our industry and we are proud to be able to offer this. It is incredibly important to me personally that our employees are healthy and have the opportunity to remain healthy with high level care. People pay a few bucks out of their pocket but other than that dental, vision and health insurance are completely covered,” Bazdar adds.

Due to the quality of its people and products, CRF is presented with opportunities to be involved with numerous types of projects. “We produce around 50 kitchens a day between all surfaces,” shares Bazdar. In addition to its normal wholesale business in the kitchen and bath industry, CRF is also heavily involved in commercial projects from small to large. The company focuses on hospitality, education, health care and food service applications. “We enjoy being involved in all facets of the countertop industry, and the commercial applications we get to work on are really interesting,” adds Bazdar. “We focus primarily on just a few applications that we feel we know very well. Institutional, health care, food service and hospitality are where we feel we are the strongest.”

With the production capacity that CRF has, tackling large commercial projects is not an issue. The commercial division is headed by long-time employee, Mark Neary, who has been in the casework and millwork industry for over 25 years and has worked alongside Alex for more than 15.

Raising the bar

Bazdar entered the industry immediately upon graduating from high school in 2001. Working during the summer while in college, he eventually crossed paths with the owners of CRF and established a relationship. After graduating from the University of Pittsburgh with a degree in business and concentration in marketing, Bazdar progressed into outside sales with several fabricators and distributors, which gave him the opportunity to hone his skills for the countertop industry. In 2010 he joined CRF and has since become CEO and managing partner.

Business and partnership opportunities continue to increase for CRF. Within its first year of making its recent acquisitions, Bazdar projects the company revenue to increase by approximately 20 percent. CRF also focuses on partnerships with some large-scale lumberyards. “That is where a lot of our potential growth is coming from as the markets continue to recover from the past 8 years,” Bazdar explains.

In the next few years, CRF will look to expand its operations. “I really feel like we have established a standard for the industry to follow,” says Bazdar. “We have implemented special software and processes that make us unique in our industry, thanks to Roderick Bley from Fab Choice in St. Paul, Minnesota, and Ed Hill with Synchronous Solutions in Charlotte, North Carolina.” By creating its own niche in the market, Classic Rock Fabrication will extend its reach in the industry while maintaining the level of quality and service that has made it so successful.

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Spring 2018

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