Case Studies

Central Roofing Company

On top in the Twin Cities since 1929

Through harsh winter storms, tear offs and built ups, Central Roofing Company (CRC) has been a central part of safety and timely response in Minneapolis and St. Paul. Since 1929, the company has been scaling some of the tallest buildings and tackling the most challenging projects other roofing contractors shy away from.

Founded in 1929, family-owned CRC is a certified woman-owned enterprise with two locations; Minneapolis-St. Paul and Rochester, Minnesota. Gerry Stock, president and CEO of the company, purchased CRC in 2011 with her husband, Warren Stock.

“I’ve been in the industry nearly my whole life,” Gerry tells. “Warren, as well; he started roofing when he was 19 years old. July 2014 was actually his 40-year mark in the roofing industry.”

CRC dates back to 1929, when the Somers family first established the business. “The original founder was a banker in the late 1920s prior to the stock market crash,” recounts Jessica Tesdall, Gerry’s daughter and communications director at CRC. “When banking was no longer an ideal profession he started CRC out of his garage.”

CRC remained in the Somers family for the next three generations until it was sold in 2000 to Tecta America (Tecta). Meanwhile, Gerry and Warren started Stock Roofing Inc. as a small residential company of their own in 1987, growing it into a complete commercial and residential roofing company. “We sold the company to Tecta in 2003,” Gerry details.

Central Roofing CompanyReturning to her roots

When the opportunity opened, Gerry, Warren and the rest of the Stock family purchased CRC in 2011 from Tecta. “The corporate world was not for me or my family,” says Gerry. For Gerry, purchasing CRC was more than just buying back into the industry and running her own business again; it was returning to her roots and a family tradition her father started years ago.

“My dad started at CRC in 1956, my brothers, brother-in-law and husband all worked at CRC through the years, so for me, turning CRC back into a family business was the perfect opportunity personally and professionally,” explains Gerry.

CRC remains a family- and woman-owned business still, with a longstanding reputation in the roofing construction market throughout the Twin Cities and greater Minnesota. “The family is very active in CRC,” shares Gerry. “Warren is my partner and my brother-in-law, Mark, is our inventory operations director and he’s been with CRC for 35 years. Our son, Jason, is vice president and chief financial officer, and our daughter, Jessica, is in marketing.”

To add to the family-run show, Gerry and Warren have five grandchildren. “What we’re really trying to do here is build something for them so they can carry on the ownership,” says Gerry.

On the go

Across two main offices, CRC employs 150 individuals, running 18 service trucks. “Our service department is huge and a critical part of our success,” measures Gerry. “Also vital to success is our great, go-anywhere team; they just keep digging and working hard. This builds our reputation and is why the same generals call us to bid on their work.”

CRC serves mainly the Midwest; Minnesota, Illinois, Iowa, the Dakotas and Wisconsin, but Gerry says the company has the ability to go anywhere and often will in the case of disaster relief. The ability to mobilize quickly in an emergency can lead CRC’s crews to all parts of the country.

“We can travel around the entire U.S.,” says Gerry. “If there’s a hurricane in Florida or Texas, we’ll go. When Hurricane Katrina hit, we traveled to New Orleans to clean up and rebuild in the wake of destruction.”

The entire envelope

From disaster response to historical restorations, green roofing to waterproofing, sheet metal, preventative maintenance and repairs and retrofits, CRC offers a broad scope of trusted services and protects major structures. “We have worked on many big-name projects in the area; Hennepin County Medical Center, the Federal Court House and FBI building to the Twin Cities International Airport and Target’s corporate headquarters,” shares Gerry.

“We recently commenced work on the Loring Park Apartment Tower, a 36-story high-rise that’s the first one of its kind to go up in the city in nearly two decades,” adds Jessica. “CRC was in charge of the full scope of the building’s envelope, the roof, as well as waterproofing the entire building and the underground parking garage. This project is set for completion in early 2015.”

Three of the large domed auditoriums on Minneapolis’ Convention Center (MCC) display CRC’s skilled craftsmanship and specialized capabilities. “The original coppered sheet metal design was not holding up to Minnesota’s huge temperature changes, but the unique architectural design needed to be saved,” details Jessica. “Terry Thone and his team at Roof Spec Inc. of Minneapolis designed a replacement that kept the design, but incorporated more modern materials. They came up with a custom colored Sarnafil PVC with décor ribs duplicating the standing seam look and diamond shapes. CRC made the custom panels off-site of the project in downtown Minneapolis, delivered and installed them.”

Combining forces, Roof Spec Inc. and CRC’s innovation saved the city considerable costs. “The city of Minneapolis saved over $8 million by using the new design rather than attempting to replace with copper,” compares Gerry. “In all, we crafted 468 custom panels and heat welded them together. If you were to place the panels end to end, they would extend 4 miles with 13 miles of welded deco ribs and 26 miles of seams. We delivered the project on time after 16,000 hours of work and 1,100 hours of overtime to hit the deadline. Overall, it was an enormous effort and was nominated for Project of the Year by Sarnafil.”

From expertise in the total envelope to the inner workings of a building, CRC is also expanding services on the mechanical side. “We recently began a new mechanical division about three months ago: Central Mechanical,” shares Gerry. “This branch is working on HVAC and boiler repairs. It’s part of an effort to keep more in-house.”

Bringing more services in-house adds to the company’s versatility, which Gerry says is especially important to survive for the long haul. “We’re growing something for the future, for our grandchildren and as the industry changes, we’ll change with it,” she says.

Central Roofing Company is paving the way for future generations by staying on top in the Twin Cities and beyond with a respected reputation and diversified services.

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