Case Studies

California Waterproofing Supply

Exceptional service and quality lands young company high-profile clients

With the most complete line of products, widest selection and technical expertise in the industry, California Waterproofing Supply (CWS) has become northern California’s leading distributor of commercial waterproofing products. The key to this young organization’s success is its focus on delivering personalized service, unmatched support and exception value to every customer.

“Supporting our customers really lies at the heart of our core values,” says Jay Steuer, President of CWS. “We pride ourselves on not only having product in stock, but offering our customers the technical expertise required to deliver the right solutions for their projects on time and on budget.”

Experience establishes a platform

Located in San Leandro, California, CWS was founded by Steuer in 2010. While some might think that the middle of a recession was an inopportune time to enter the construction industry, Steuer says that the timing worked well for the comCalifornia Waterproofing Supplypany’s inception. “Starting CWS during the economic downturn gave us a chance to start from the ground up and get organized before delving into the market,” he elaborates. “My prior experience in the industry provided a solid platform for us to get started.”

Before establishing CWS, Steuer worked for a manufacturing company as a territory manager. He was relocated to California in the early ‘90s and soon entered the distribution division of the business. “I started in distribution in 1994 and haven’t looked back since,” Steuer recalls. “After spending 25 years in the industry, I saw the need for a laser-focused commitment to waterproofing products. I like being able to zero in on the specifics of what our customers really need from us.”

A collaborative approach to providing services has been the anchor for success in CWS’s relatively short existence. The company works with consultants, architects, subcontractors, developers and general contractors to provide waterproofing solutions primarily to the commercial sector. “We believe that internal as well as external teamwork is the formula for success on every project,” says Steuer

Standing out in the market

In such a competitive industry, the unparalleled service that CWS provides has enabled the company to stand out in the market. By maintaining solid relationships with suppliers and its clients, CWS has become a household name in the California waterproofing market.

“We strive to deliver outstanding service to everyone that we work with,” Steuer explains. “Because there are so few monopolies on product lines, what separates us from the competition is our product knowledge and ability to advise our customers on how these materials work and our ability to troubleshoot challenges in the field. Our team goes the extra mile to support our customers.”

Notable projects that CWS has been involved with include providing the roof coating for the new Apple headquarters in Palo Alto, California, as well as the Google campus in Mountain View, California. “We’ve also been supplying the materials to rejuvenate the entire Facebook campus,” says Steuer. “These Silicon Valley jobs are heavily influenced by consultants and architects that we really enjoy working with.”

The project with Apple is proving to be one of the more high-profile jobs in CWS’s portfolio. The new facility will be the second largest office building in the world in regard to floor space, second only to the Pentagon. With a circular design, the roof of the building measures 1 mile in circumference.

“Attracting these types of high-profile jobs comes back to being all about relationships,” says Steuer. “Projects of this scale often pose unique challenges. As a result of our collaborative approach to working with our customers, manufacturers, general contractors and consultants, we are uniquely positioned to deliver practical solutions for these complicated projects.”

As a result of the organization’s steady growth since its founding six years ago, CWS recently moved into a new facility in San Leandro in order to support its increasing workload. “We’ve been very fortunate to have had such a great six years,” says Steuer. “The new facility is about three times as big as our old one. We are heavily investing in the future.”

With its focus on investing in customer and supplier relationships as well as its people and products, California Waterproofing Supply is set to maintain its position as the leading waterproofing distributor in the northern California marketplace.

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