Case Studies

Triangle Sign & Service

Providing signage throughout the country since 1931

A reputation for outstanding customer service and satisfaction has accompanied Triangle Sign & Service since it was founded in 1931 by the Hecht brothers. Located in Baltimore, Maryland, Triangle Sign designs and manufactures sign systems for all industries and sectors with a focus on national retail.

With clients throughout the United States, Triangle Sign has established a national retail service department. Current clients include T-Mobile, Gap and GameStop “If you walk through any mall, shopping center or retail outlet in any city throughout the country you will see our work,” says Triangle Sign president Steve Altshuler. “There’s something very tangible about that which I think our people take a lot of pride in. The fact they get to see and admire their high-end finished products is a rewarding aspect of the job.”

A solid reputation

Considered by many to be an intangible concept, reputation is seen as a major asset at Triangle Sign. As a member of the International Sign Association (ISA) and the Maryland Sign Association (MSA), Triangle Sign enjoys the benefits of the networking tools provided by these organizations. While annual sales volume is a key measure of success, maintaining strong relationships with customers is a means to an end. “Our reputation is everything to us,” says Altshuler. “Most of the national retailers we work with, we have been doing business with for 20 to 30 years. You don’t hold onto this type of clientele without doing something right.”

The enduring relationships maintained by Triangle Sign prove to be a factor in the company not only surviving but thriving through tough economic times. While the recession has been a challenge for all industries, many companies entered a survival mode while many were forced to shut down completely. “We were successful in keeping every single one of our customers,” Altshuler explains. “We’re able to see the benefits of that now as the country is emerging from the recession. The companies that we work with are starting to build and grow again.”

The business ethics of Triangle Sign are also applied to the strategic partners the company works with all over the country. Sign installation is self-performed by Triangle Sign at any job within a 90-mile radius of Baltimore. Anything outside that radius is subcontracted to one of the many companies in Triangle Sign’s wide network of business partners “We have subcontractors that we have worked with for 30 years,” says Altshuler. “They are very close partners to us and are very critical to the success of our business. We do work for athletic stadiums all over the country and when you do that you have to partner with really great companies and we’ve been able to do that over the years.”

On the local and national level, Triangle Sign often partners Younts Design Inc., a Baltimore architecture firm. Dodger Stadium in Los Angeles is one example of a project which the two companies worked together on. “We have a great relationship with Younts,” says Altshuler. “They’re always involved in a fair amount of stadium and downtown revitalization projects. While most of the projects we do with them are local, they do their best to bring us along on all the national ones as well. They are extremely creative and good at what they do and we enjoy working with them to bring their visions to life.”

All of the signs produced by Triangle Sign are manufactured and shipped from the company’s facility in Baltimore. The company is capable of shipping the product itself to the installer with the use of its 22-truck fleet. The process of shipping signs all over the country presents a number of challenges such as the procedure of obtaining the correct permits. “We have project managers here that oversee every one of our projects nationally,” Altshuler explains. “Ultimately it is up to the installer to make sure that our permits are executed in accordance with the jobsite and then putting the signs up for us.”

Looking ahead

As Triangle Sign progresses into the future, Altshuler maintains a positive outlook on the economy while envisioning growth for the company. “Malls and stores are being built right now which is good,” says Altshuler. “We have some national retailers right now with some aggressive growth plans.” Expansion is a primary goal right now for Triangle Sign as well. “Growth is really a strong driver for us as we look to add more national and local retailers. We’re going to be pretty aggressive in our sales approach to grow this company and add as many new accounts as we can while continuing to focus on our existing accounts, which is first and foremost.”

With customer growth, the expansion of products and developing new technologies, Triangle Sign & Service is a company that will constantly be moving forward.

Published on: July 24, 2015

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