Case Studies

Timberline Construction Corporation

Repositioned and Reinvigorated for Growth

After a difficult four years, Timberline Construction Corporation (TCC) has come out of the economic downturn as a stronger, bolder company. The Massachusetts-based, full-service commercial and residential general contractor has relied on a trusted team, as well as longstanding repeat clients, and is now well-positioned for expansion and future growth.

“Most of our business is repeat business, because we build client confidence,” reveals Steven P. Kelly, president and owner of TCC. “We are more than a third-party contractor; we perform as a partner to gain our client’s trust. Our ability to do so is thanks to the great group of people we have here. Our people understand it’s not about the dollar value; it’s about doing what’s right and building a good project.”

Building a Reputation

TCC has remained centered on partnering, not just building, since its inception in 2002. As TCC’s owner, Kelly’s message has been clear and concise from the get-go. “The client is part of our team,” he says. This philosophy has earned TCC good standing as one of New England’s most respected mid-sized construction firms.

While TCC dates back to 1999, the company came under Kelly’s leadership in 2002. Kelly turned what started as a side business and an extra way to earn cash through college into a bigger idea. “I started doing carpentry on the side during college,” he recalls. “Once I graduated with my business finance degree, I joined a large construction company out of Boston in 1995 and I’ve been in the industry ever since.”

Early on, TCC established itself through wireless telecommunications operations, building a reputation for constructing some of the most challenging sites and complex systems within the telecommunications market, while also laying the foundation to grow as a general contractor. Today, TCC partners with some of the area’s leading corporations and institutions, offering the most effective delivery methods from construction management to hard-bid and design-build.

The company’s resume now boasts projects of all shapes and sizes for telecommunications, retail, restaurants, supermarkets, residential, hospitality, academic, health care, data center and corporate clients in the Northeast.

TCC remains based in Canton, Mass., but the company travels throughout New England, into New York and New Jersey. “We have our home office in Canton, but also a satellite office in Rochester, N.H., and currently 85 employees,” details Kelly.

A Diverse Platform

“We offer a diverse platform of service and well-rounded experience,” continues Kelly. “From data centers to supermarkets, higher education to multiunit residential, we have the team to get any project off the ground. We’re not looking to just do a job; we want to build a relationship where we can support long-term plans and needs.”

The TCC team performs a couple of hundred projects a year, from small to mid-size and large-scale. “Over the past couple of years we’ve completed a $5 million ground-up job for L.A. Fitness in Stoughton, Mass., and are currently completing our second project with them in Cranston, R.I., and also a $3.5 million phased renovation for the Worcester Family Health Center,” shares Kelly.

Kelly says the company is focused on ramping up its health care and institutional work. “We’ve done a few projects with the UMASS Memorial Medical Center in Worcester, from a radiology suite to an angioplasty floor,” he reveals. “We also work with Fresenius Medical, one of the largest dialysis providers in the world. We’ve done a half dozen or so projects in conjunction with their team.”

TCC is proud to add several high-profile institutional clients to its portfolio, including Bentley University and Boston University (BU). “We just got our foot in the door at BU,” shares Kelly. “We completed a lab and it’s great to have that on our resume, because we really want to grow in this sector.”

Aside from the institutional and health care realm, TCC is also active in the restaurant and retail market. “We’ve done a couple Legal Sea Food restaurants in Hingham and Braintree, Mass.,” notes Kelly. “In New Hampshire, we recently converted an existing Hannaford Supermarket with a structural high water issue into a new addition and renovation. We have also done a half-a-dozen renovations for Stop-and-Shop and we’ve done over 50 Starbucks throughout New England.”

Getting the Word Out

Despite a diverse array of markets and services, TCC wasn’t immune to the near standstill of the recession. “For a while, all we were doing was renovation work,” admits Kelly. “Fortunately now that things are picking back up and people are willing to reinvest money, we’re starting to see more ground-up construction.”

Kelly says TCC survived by taking a little bit different of an approach in combating the downturn. “While other companies cut back on marketing and business development to save money, we as a younger company, felt it was important to not sit on the sidelines but to really push to get our name out there,” he reveals.

According to Kelly, one of the best things the company did was hire Nicole DeBenedictis, director of marketing for TCC, in 2011 to launch a more formal marketing communications and team building program, as well as a customer relationships management system. Today, the marketing and business development team of four is instrumental in taking the company to the next level in client service, business strategy and technology.

“I think making it through is a testament to our team and commitment and faith in each other,” continues Kelly. “We also wouldn’t have been successful without new clients giving TCC a chance to prove ourselves in order to create repeat project opportunities and long-term relationships with them.”

Kelly adds another not-so-secret key to success is partnering with industry organizations, such as NAIOP Massachusetts (NAIOP). “NAIOP is a great local organization with some of the best people in the industry,” shares Kelly. “By bringing the right people together we create a forum that allows us to work together.”

Partnering with the right people, relying on repeat clients and a trusted team has allowed TCC to emerge as a smarter company. “We’ve repositioned ourselves and our plan is to hit between $100 and $120 million in revenue in the next couple of years and keep pushing that plateau,” adds Kelly. “We’re back in growth mode.” Timberline Construction Corporation is back at it with reinvigorated force, ready to take on new markets and growth with a quality team and solid relationships.

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