Case Studies

T.H. Marsh Construction Co.

Change is ever present. It's how we react to the change that sets us apart from the crowd.
  • Written by: Self-submission by Heather Kovarik
  • Produced by: Jack Porter
  • Estimated reading time: 5 mins

Over the last several years, the construction industry faced many ups and downs pushing our industry into a state of constant evolution to keep up with the ever-changing needs and client demands.

A few years ago, we introduced you to Midwest based T.H. Marsh Construction Company. And as the industry has changed, we thought it would be fun to check back in with Marsh, and see where the last three years has taken them.

Success for Marsh comes in the form of a solid foundation, lasting relationships and a fierce desire to continue the evolution that was started over 60 years ago.

T.H. Marsh Construction Co.Marsh has been delivering specialized construction services for notable organizations such as Beaumont Health, Detroit Medical Center, Walmart, Taubman, REDICO, Unified Property Group, Detroit Institute of Arts, and University of Michigan.

Father and son, Alfred and Ted H. Marsh, first established the family operation in 1954. In those days, the small crew built a foundation following the development of the Interstate Highway System, building gas stations in Michigan. Now, owned and operated by T’s son Barry Marsh, the team of 42 has extended its reach into a growing healthcare and commercial market at home in Michigan, around the Midwest and down to Florida.

The company’s success is even more impressive when you consider the overall size of their group, and the sheer scale of projects, in comparison to the competition. “Our team represents great skill and ability,” explains Kelly Gehart, marketing director for Marsh. Gehart works alongside a strong management team, led by, Ryan Marsh, fourth-generation principal of Marsh. “We can compete with larger firms offering the expertise to build large-scale and complex, even intricate structures but still offer something they can’t – an intimate experience with our team. A boutique, hands-on approach.”

Gehart goes on to note that at the same time, a client has the ability to request a meeting with the company’s leadership and get attention from decision makers. “Our real niche is that while we perform on a grand scale, we are still a family-owned business,” she continues. “We can develop lasting, close relationships with our clients and that’s where we want to stay. We have done it for more than 60 years, and that practice has served us well.”

“Our clients have known us for decades and have confidence that we’ll be here to support them for the long haul. We treat clients how we would want to be treated — professionally, with courtesy and respect — and they reward us with the most meaningful sign of their appreciation: Repeat business.”
– Ryan S. Marsh, Principal

Lasting relationships, specialty sectors

Marsh has established relationships with customers in various market sectors. With health care facilities on the rise throughout the country, the team has had success with ground-up construction and renovation projects including hospitals, medical office buildings, continuing-care centers, and senior living communities. The crew’s broad scope also allows for work in specialized environments, making Marsh the perfect partner for complex construction projects.

“We recently completed the new Neuroscience Center for Beaumont Hospital in Royal Oak, Mich.,” Ryan Marsh recounts. “This was the first ground-up project on that campus in 10 years, so it was a big deal for us and a major event for our client, as well. We have completed numerous projects for Beaumont over the last 20 years and this is the largest project we have done on the organization’s main campus. The ribbon cutting was in August. The facility is 80,000 square feet, with three stories and a lower level designed for an optical suite.”

The company is also fostering a new relationship with Unified Property Group, a real estate developer specializing in acquiring, developing, and managing multi-family, senior, and commercial properties with 11 campuses. Marsh has performed contracts on six of the campuses, working with the client to create space for new memory care programs.

“We started working with them a few years ago,” Ryan Marsh says. “We have completed additions to three of their communities in Michigan and Ohio, StoryPoint, a memory care and Alzheimer services wing. Based on our performance and ongoing relationship, they have awarded us a ground-up contracts near Ann Arbor, and Grand Rapids, Mich., which we broke ground in the fall 2014.”

Diverse work

Marsh also has a large presence in the retail sector. The team frequently takes on large and complex projects managing new and retrofit commercial construction. “Kilmer Plaza is our latest retail development in Troy, Mich.,” Gehart explains. “What stands out about the plazas we have done is that we develop, construct and manage many of these properties. Kilmer Plaza has a number of sustainable features. The plaza features stormwater management with green space and compatibility with existing developments along the same road. All of the retail spaces have windows that open near the ceiling to let fresh air in and reduce reliance on HVAC systems, too.”

The crew has recently completed another large retail project with new partner, Taubman, working in Sarasota, Florida as the tenant coordinator for a luxury mall’s 140 tenants. Open mid-October 2014; Marsh managed up to 1,500 subcontractors and general contractors on-site.

Cleaning house

All of these unique and challenging projects are highlighted on the company’s new website. As the business grows, Gehart and the marketing team have been working to overhaul the company’s image to better suit the team’s capabilities. The result is a new website and updated brand image, leveraging more than 60 years of brand equity to position Marsh for another 60 years of success.

“The website is just the start,” she explains. “We are working with a marketing and digital firm, Moncur, that is doing an amazing job. We contracted with them to help us with an evolved logo, which pays homage to our original while giving us a little facelift as an organization. We are growing and at this point, we have busted through $125 million in backlog. The company is busier than it has ever been, and we need to keep up with that by tightening up our brand and our message, being specific and clear about who we are and what we offer.”

The crew is looking ahead now, respectful of what got Marsh to the success they have had, and focused on where the company is going. T.H. Marsh Construction Co. has a strong future ahead, leveraging professionalism, skill and manpower to turn around high-quality work that wows clients year after year in volume, size, capacity and difficulty.

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