Case Studies

Rogers, Lovelock & Fritz Inc.

Creating Collaborative Client-driven Solutions

Rogers, Lovelock & Fritz Inc., dba RLF, celebrated 75 years of successful business in 2010, which was also the year RLF was recognized as Firm of the Year by The American Institute of Architects (AIA) Orlando and state of Florida chapters. Of course, such awards reflect prestigious accomplishment acknowledging achievement in design, community service, education and service to the profession.

RLF, which began as a lone proprietorship, has grown into a multidisciplinary practice of architects, engineers and interior designers alike. Together, the team provides distinctive design solutions in the health care, educational and cultural markets.

The company was born out of a family tradition, as James (Gamble) Rogers II followed in his father’s footsteps and established the firm in 1935. Gamble operated the business out of its Winter Park, Fla., location, where over the next couple of decades he influenced the design, scale and character of central Florida and the Winter Park community. Some of Gamble’s most notable designs include: the Florida Supreme Court Building in Tallahassee, multiple buildings on the historic Rollins College campus, as well as more than 60 residential designs throughout the picturesque Winter Park community.

During the 1950s, Ralph Lovelock, Laurance Hitt, Irwin Fritz, James Grinnan and Herbert Clark joined the firm in various capacities. By 1967 Gamble changed the company name to its current designation, reflecting the partnerships established. A few years later, Gamble’s son, John H. (Jack) Rogers, was also made a partner; continuing the family tradition.

After 41 years of service, Jack retired in 2006 leaving leadership of the firm to Steve Hingtgen, current president of RLF, and Ronald Lowry, chairman of the board of directors for RLF. Hingtgen reports that while blood relatives are no longer involved in the business, RLF is considered to be in its third generation because of how the firm continues to embrace the culture established by the Rogers family.

“This company has always had a sense of family,” Hingtgen says. “That’s been something passed down by the Rogers family, and we all continue to embrace those values.”

No matter who is at the helm of RLF today, it is clear that the firm has proven successful. RLF, with one office in Orlando, Fla., has established an international presence with an impressive portfolio of projects located in 27 states, 14 countries and four continents.

“Much of our success is due to our 30-year history with the federal government, as well as our ongoing partnerships in central Florida,” says Hingtgen. “We provide great value to our customers as far as not only great design, but designing buildings that serve the unique needs of each client without sacrificing quality and function.”

Passion for Design

RLF’s team of 68 includes architects, engineers and interior design professionals, all of whom are passionate about creating meaningful architecture. Above all, the team is dedicated to building long-term partnerships with clients.

“RLF’s success is built on repeat business from long-term clients,” says Hingtgen. “We really value our client partnerships and understand that by listening to our clients and providing quality service, our clients will continue to partner with us.”

According to Hingtgen, about 80 percent of the firm’s work is in the health care sector. “We have built a strong niche in the health care market,” he says. “Our professionals bring a depth of industry expertise and experience to our health care projects, making RLF a tremendous resource to our clients and to the health care architectural knowledge community.”

One project RLF is excited to be involved in is the California-based Weed Army Community Hospital. The 216,000-square-foot medical facility located in the remote Mojave Desert incorporates the best practices of premier health facilities throughout the country, implementing targeted sustainability measures and evidence-based design.

In addition to earning LEED Platinum certification from the U.S. Green Building Council, the hospital will be the first net-zero, carbon-neutral facility of its kind in the country, generating its entire energy needs from clean power sources and renewable energy systems. “We are extremely proud and excited to be a part of this project,” says Hingtgen. “This new hospital has set a precedent for future health care facilities establishing the Army as a leader in energy independence while most importantly, keeping the needs of patients at the forefront.”

Solidifying Relationships for the Future of Design

The firm has also maintained strong relationships with the Orlando Health and Florida Hospital, two of the largest health care systems in the nation. RLF proudly provides ongoing design services on multiple campuses over the last 25 years for the two hospitals.

Hingtgen is proud to note other significant projects completed by RLF, as well. The team has completed the award-winning MD Anderson Cancer Center Orlando, Orlando Health Proton Therapy Addition, as well as the Women’s Tower Addition at Winter Park Memorial Hospital (a Florida Hospital).

RLF’s commitment to its community is reflected in the many local charities the firm supports, as well as by its landmark designs of churches and museums. “Some of the most rewarding work we do is for our community partners,” remarks Hingtgen. “We have worked on the All Souls Catholic Church in Seminole County, Mary Queen of the Universe Shrine and a recent addition to the Charles Hosmer Morse Museum of American Art in Winter Park.”

The firm recently completed design of a 25,000-square-foot expansion to the Daytona Beach Museum of Arts & Sciences (MOAS), a privately financed addition intended to house the most extensive collection of Florida art anywhere in the world. “The MOAS project will be a great asset to the Daytona Beach community,” says Hingtgen. “We are excited and proud to have been a part of this project, which truly enhances the cultural fabric of Central Florida.”

While the economy has fluctuated over the last couple of years, Hingtgen remains optimistic about the future of design for firms such as RLF. He foresees the company continuing to succeed within the markets it has established, yet feels there is always room for growth.

Hingtgen, with a degree in mechanical engineering, has been in the industry since 1983. He joined RLF in 1991 and has witnessed the ups and downs of the market firsthand. “With the sequester behind us, we expect a steady improvement in the economy,” he remarks. “RLF has made investments to broaden our markets and through our core value of continuous improvement, expect our market share in Florida and up the Eastern Seaboard to prosper in the coming years.”

Regardless of the market the firm ventures into, RLF will surely continue to grow and reach new levels of excellence while championing the advancement of the profession through innovative designs that inspire and enrich the communities in which the team at Rogers, Lovelock & Fritz Inc. works and lives.

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