Case Studies


Building trust one restoration project at a time

RestoreCore is a family-owned business with roots dating back five generations. Located in King of Prussia, Pennsylvania, the company has been performing insurance disaster restoration work under the RestoreCore name since 1995. Originally founded as Michael Goldberg Contractors (MGC) in 1979, the company remained a small construction firm completing work for high-profile clients. When a hard winter hit in 1994, MGC found itself performing multiple restoration jobs for its regular clients.

“We went out to do all this repair work and didn’t even realize we were doing insurance claims,” says Andrew Goldberg, president of RestoreCore. “It wasn’t until the insurance adjusters came to us and asked if we were interested in doing more of this type of work.” RestoreCore was then incorporated as a full-service water and fire restoration company.

The right niche

The next year, Goldberg’s role in the company was shifted to focus more on restoration work and the company was renamed RestoreCore. In its first year, RestoreCore tripled in volume and since then the company has continued to grow, adding offices in Philadelphia, New Jersey and Lehigh Valley.

With the father-son team running the day-to-day operations of the company, Michael has utilized his 50 years of experience in the industry as a master electrician, master plumber and master carpenter to lead RestoreCore to be known as one of the top-tier restoration service companies in the United States.

Upon entering the full-service restoration business, RestoreCore immediately identified a niche in the market. “I think one thing we did was recognize the market where insurance companies were moving toward third-party administration when it came to insurance claims,” says Andrew. “We realized that many of the property management firms we were doing work for lacked extensive training in when disaster hit so we created SecureCore.”

SecureCore is a division of RestoreCore that offers online and mobile application programs that provide clients with disaster management tools, on-site disaster management and online disaster plans. RestoreCore’s customized, actionable plans are built around each individual business’s requirements to provide the most up-to-date, accurate information where and when it is most needed.

With the understanding that preparation and planning are critical to a client’s ability to recover from a loss, SecureCore helps to improve a client’s preparedness by implementing a turnkey system that documents how a team should respond in the event of a disaster or emergency situation. That information including corporate policies, property information and community resources, is placed at the client’s fingertips via a disruption-resistant mobile app and cloud-based software. “It’s a full-service, disaster planning solution,” Goldberg explains. “We take care of everything from entering corporate procedures and site-specific information, to training a client’s staff and updating the plan.”

A rewarding job

As a disaster restoration company, RestoreCore has the opportunity to work on a wide array of diverse projects. In 2009, the company teamed up with Disaster One to clean and restore the US Airways plane that ditched in the Hudson River, saving the lives of all 155 people on board, also known as “Miracle on the Hudson.”

RestoreCore also recently completed a yearlong mold remediation project. This job included the remediation of hundreds of high-rise apartment units. “This project required multiple strategies and innovation in numerous areas in order to remediate the situation,” recalls Goldberg. “It was a beautiful job and the structure ended up being repositioned into a class-A building. We were very happy with the end result.”

RestoreCore prides itself in hiring the most qualified personnel to manage each office location. Every manager is certified in areas of restoration and possesses exceptional knowledge of the industry and its standards. Having the right people in place has been a factor that has helped RestoreCore weather the storm in regards to the recession. “It’s very important to not only find the right people but also help them develop,” shares Goldberg. “We spend a lot of time on the interview process to ensure that someone is the right fit for the job.”

This process has proven to be a rewarding factor for Goldberg and his team as he finds the workforce at RestoreCore, coupled with the day-to-day challenges to be the most rewarding aspect of his job. “I just absolutely love the people that we work with,” he says. “I love interacting with them and our clients. We have some of the best clients in the world as well. I love working with them to solve problems. When somebody call and has a difficult project, I like being the one to spearhead the solution.”

With its four core principles of safety, quality, teamwork and professionalism laying the foundation, RestoreCore is able to achieve its ultimate goal of building its clients’ trust.

Published on: August 3, 2016


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