Case Studies

Lacewood Group Inc.

The region's trusted commercial and residential contractor for 30 years

January 2015 mark a 30-year milestone for Lacewood Group Inc. of Moultonborough, New Hampshire. For years, the company’s mantra has been, ‘Build a better home or business with help from Lacewood Group,’ and the full-service general contracting firm has lived by that statement since 1985.

Serving mainly the New Hampshire Lakes Region and parts of Maine and Massachusetts, Lacewood Group’s professionals design and build customized modular homes, as well as design, build and remodel commercial sites, such as retail-office, health care facilities and more.

A name to count on

With just 15 employees, Lacewood Group is a relatively small operation. However, Larry Cotter, owner of Lacewood Group, says the firm has a big-time reputation in the community. “We’ve seen our ups and downs in 30 years of business, but repeat clients, such as Hannaford and Lakes Region General Hospital [LRGH] keep us going strong,” he says. “We don’t do a lot of advertising; most of our business is referral based on word-of-mouth.”

A reliable reputation goes a long way in small communities such as those in Lacewood Group’s footprint. Known for timely delivery and honest value, the company has been furthering its name since 1985.

“I founded the company, originally as Lacewood Construction in 1985 in Brockton, Massachusetts,” tells Cotter. “In 1987, we relocated to the Lakes Region of central New Hampshire, where we’ve been involved with commercial, retail and residential construction ever since.”

Whether customers are looking for a new home, an addition or renovation of a commercial building, medical facility or retail property, Lacewood Group’s 30 years of experience goes into every project it takes on.

“We’ve been around for a long time and that sets us apart, but we’re also known for self-performing many pieces of the project with the same crew from start to finish, when other contractors seem to sub everything out,” considers Cotter.

Working in both the commercial and residential markets, the largest scope of work for Lacewood Group is in the health care market. “The hospital market is our forte,” says Cotter. “Some large projects, such as a new tower addition at LRGH, have kept us running through the downturn, but now that the economic outlook is improving, we’re trying to bump up the residential side.”

Moving up in the modular market

Lacewood Group is an expert when it comes to custom-built modular homes, but Cotter says the market has somewhat dried up in recent years. “We’re mainly in the second home market,” he says. “Our buyers are people, generally 50 years old and up, looking for a vacation or retirement home, but when the market fell out, people weren’t spending their money on vacation homes.”

As with most economic cycles, the housing marketing is steadily rebounding. “Things are picking up again and we have several projects in design and planning,” shares Cotter. And Lacewood Group’s custom building capabilities are allowing the company to stand out with rejuvenated demand.

“Your home is an extension of your lifestyle; it should perfectly match the way you live,” says Cotter. “That’s why every home we build is custom designed and built to our customers specifications.”

Even when those specifications include state-of-the-art green energy standards in the design and construction, as is the case with a modular build the company completed in Lyme, New Hampshire.

“This custom build included an array of Energy Star components,” details Cotter. “From appliances and fixtures to a pellet furnace and hot water fueled by solar panels and heat trapping foam insulation – this home is customized to meet sustainable living.”

Commercial construction

While the modular and custom home market rebounds, Lacewood Group has finished a very successful 2014 in the commercial market, as well. The company’s run in the commercial market spans more than two decades. From office building renovations to restaurant makeovers, to store front face-lifts and health care facility refurbishments, Lacewood Group is adept in commercial construction.

“We just completed a full store remodel at the Plymouth, New Hampshire, Hannaford,” tells Cotter. “We did a full remodel – all finishes, dry wall, metal studs, painting, acoustical ceilings and doors – all while the store was open.”

Working in any occupied space is a challenge, but in an operational grocery store, Lacewood Group had to run a tight ship. “There was overnight work, which was taxing on our crews,” says Cotter. “It took a lot of logistics to get materials in for the night, set up temporary barriers to keep everything in a controlled environment and get cleaned up before store opened in the morning—it was quite an ordeal.”

But when all was said and done, Lacewood Group pulled through. “The owners were happy with how things went on our end and we’re on the list for other stores,” says Cotter. “This was our third job with Hannaford after doing other additions or pharmacy and produce remodels in nearby stores.”

Chosen for sensitive hospital environments

Another repeat name on Lacewood Group’s list is LRGH, the largest area hospital. “We’ve been working with LRGH since 1988 – we’ve probably done two or three remodels over this time,” reveals Cotter. “We just completed the whole north floor wing in Laconia.”

Franklin Regional Hospital, which is also owned by LRGH, is another one of Lacewood Group’s clients. “We just completed an off-site laundry facility for Franklin,” tells Cotter. “There was a fire in the previous building so we built a new 10,000-square-foot site.”

Reflecting on what drives business over 30 years, Cotter says his company wouldn’t be where it is today without these longstanding clients. “The biggest sense of pride in this business comes when someone calls us back or refers someone else to us,” he measures. “As we know, nothing goes perfect in the world of construction, but if there’s an issue we get right back on it and get it taken care of, so next time there’s another project, they’re thinking of us.”

“People know us around here,” adds Cotter. And there’s satisfaction in that for Lacewood Group Inc., even after 30 years in business.

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