Case Studies

Cruz Electric Inc.

Building lasting relationships since 1983

Cruz Electric Inc. began as a commercial housing electrical contractor in 1983, specializing in new and occupied rehab apartment and condo work. Throughout the years, the type of work expanded to include supermarkets, small and large retail stores, core and shell buildings, office fit-outs, hotels and specialty projects. Located in Woburn, Massachusetts, Cruz serves all of Boston and surrounding areas.

Founded by John Quinci, Cruz has maintained a commitment to customer satisfaction. This philosophy, along with experience and expertise, has allowed Quinci and his colleagues to build lasting relationships with owners, general contractors and design teams. As a result, a majority of Cruz’s work derives from repeat customers who have grown to appreciate and recognize the company’s honesty, hard work and dedication to quality.

Cruz Electric Inc.

All-inclusive satisfaction

While a majority of Cruz’s clients consist of general contractors, the company maintains the philosophy that they are also working for the owner of the project. “It’s very important to us that we establish and maintain that relationship with the owner and not just the general contractor,” says Quinci. “We rely heavily on repeat business, so we establish strong relationships with everyone involved in every project.”

These relationships and loyal clients proved to be a major factor in the economic downturn. Although Cruz was forced to trim down its workforce, the company was still able to generate profits. The capabilities that Cruz possesses in rehab work also came into play for the company. “The recession brought about a lot of remodel and renovation work because people weren’t buying new,” recalls Quinci. “It’s very important to be able to complete this type of work without disrupting the tenants and we are very skilled and have a lot of experience in that.”

While Cruz has specialized in residential sectors, and has even become known as the “housing king,” the company has diversified its markets by completing numerous commercial jobs. Cruz has completed an addition to the Sheraton Hotel in Boston, Maverick Gardens in East Boston and the IMAX Theater at the Boston Museum of Science. In addition, the company performs a fair amount of work for local colleges and universities, including an 18-story dormitory for Northeastern University and a 20-story residence for Emerson College.

Quinci has been an electrical engineer since 1976. After graduating from high school, he attended Northeastern University for two years before realizing it wasn’t the right fit for him. He then entered an apprenticeship program where he learned the trade, as well as the ins and outs of the business. Quinci’s brother, Nick, works alongside him as a business partner. “Nick went to school to be a meteorologist,” says Quinci. “After he worked in that field for some time he realized he wanted to be in the electrical industry and he soon joined my company.”

A rewarding process

With the process and amount of work that goes into the construction of the facilities and residences that Cruz works on, Quinci says being able to witness the end result is one of the most rewarding factors of his job. “From the estimating to bidding, receiving and completing the job, there are so many factors that come into play and everyone involved has to do their job well to generate a successful project,” he explains. “It’s all made possible by the great team that I have working for me.”

In the next few years, Cruz will be looking to increase its volume and maintain manageable growth. “It’s important to grow in business, but not so quickly that you can’t handle it,” explains Quinci. “It’s very important to us that we maintain our standard of quality and dedication to our clients.”

With its commitment to quality and customer service, Cruz Electric Inc. will build upon its knowledge and experience and remain a leader in the electrical industry in the Boston metropolitan area.

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Spring 2018



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