Case Studies

Commercial Roofers Inc.

A Reputation to Rely on for Over 17 Years

As the saying goes, what happens in Vegas stays in Vegas; but not for Commercial Roofers Inc. (CRI). Over the last 17 years, the Las Vegas-based commercial roofing contractor’s service and dedication to delivering sizable projects on time and on budget has earned the company a well-recognized name and good standing in a competitive market.

“Our reputation truly sets us apart,” reveals Michelle Shetrom, sales and marketing administrator for CRI. “We’re known for doing quality work on time and within the proposed budget. That’s why about 99 percent of our work is repeat business from clients we have already worked with in the past.”

CRI was officially established in 1996, but the company’s roots trace as far back as 1950 under the ownership of the Howard family. In November 1996, Scott Howard and Dennis Conway combined their exceptional roofing expertise to partner as co-owners of CRI.

“Prior to CRI there was Universal Roofers, which had offices in the southwest,” recalls Michelle. “Universal Roofers’ L.A. office went bankrupt and the Las Vegas location went under with it. Scott and Dennis decided to purchase the assets back and that’s how we started out.”

Since then, CRI has become one of the largest roofing contractors in the city. “We’re fully licensed and bonded in Nevada, California, Utah and Arizona,” notes Michelle. “About 95 percent of our work is within Nevada in Clark County, both on and off the Las Vegas strip. In the past, we’ve gone into San Bernardino County in California and the St. George area in Utah, as well.”

CRI currently has a staff of 125, with 100 being field staff; however, the company often ramps up for larger jobs. “We could have 120 employees one week and 200 the next, depending on our workload,” explains Michelle.

Full Service Roofing On and Off the Strip

Whether a client needs a bid on new construction or a re-roof project, maintenance or emergency repair work, CRI’s team of professionals is ready and willing to go the extra mile. The company delivers an extensive array of roofing services and solutions, including buildup systems, single ply, polyurethane foam, concrete and clay tile, re-roofing waterproofing, retrofits and expansions and maintenance. “We only do commercial work; no residential,” reveals Michelle. “But whatever the commercial roofing need is, we can help.”

With a range of comprehensive in-house services, CRI has left its mark on some of Las Vegas’ most famous structures, including the Bellagio Hotel and Casino to Caesar’s Palace, Wynn Resort, The Palms Casino, The Mirage Casino and Hotel and many, many more.

“Now that the economy is finally picking back up, downtown is blowing up, especially Old Vegas,” claims Michelle. “There are a lot of exciting new opportunities and projects in the future.”
The company recently completed a re-roof for Zappos. “We’ve also done reroofing for the Bellagio Hotel and Casino, the Flamingo and Caesar’s Palace.”

Off the hustle and bustle and neon glow of the strip, CRI works on hospitals, retail buildings and restaurant chains, as well as public school districts. “We’re doing re-roof work for Boulder City Hospital, which is one of the oldest hospitals in this area,” reveals Michelle. “There’s also a new Golden Corral coming into town, which we will be roofing. It’s busy around here, but there’s more reroofing to be done than new construction.” However, one of the largest projects CRI has completed to-date is at Las Vegas City Center. “We performed more than 7 million square feet of roofing several years ago,” adds Michelle.

All in the Name

Michelle says what keeps customers coming back is CRI’s trusted reputation. “Overall, I’d say about 99 percent of our customers are happy when we receive our job evaluation surveys,” she says. “Most of our business is generated from word-of-mouth referrals.”

If CRI’s level of service and customer commitment weren’t enough, the company also plays an active role in the community. The company offers a CRI scholarship, and also works with Habitat for Humanity and K-9 Rescue dogs, as well as the $15,000 scholarship program with UNLV.

“There’s more to our business than the bottom line or bottom dollar,” ensures Michelle. “We’re involved in our community and we support our staff, because that’s what makes us successful.”

Building a respected reputation has allowed CRI to weather the economic downturn. “Las Vegas was hit pretty hard over the last several years,” notes Michelle. “I manage all of the bids coming in and I see things picking up, but there still isn’t a lot of new construction. It all goes back to our reputation and quality of work; that is what has helped us remain busy.”

Michelle says success is also about bidding accurately and staying in touch with the industry. “We’re a member of many organizations, including NAIOP,” she reveals. “We’ve been a member for over six years now. Developers and property managers we work with frequently are also members so it really makes sense for us to be involved.” For 17 years, Commercial Roofers Inc. has been building a trusted name as one of Las Vegas’ go-to commercial roofing contractors, with no intention of letting the lights go out.

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Spring 2018



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