Case Studies

Cardinal Shower Enclosures: Setting High Expectations and Succeeding

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Cardinal Shower Enclosures (Cardinal) manufactures a full line of shower enclosure products for consumers in all tiers of the market; these include high-end, fully custom heavy glass shower doors to Cardinal’s signature line of tried and true classics, available straight off the shelf. The company handles all parts of the design and manufacturing processes, including testing and engineering to ensure every product lives up to its lifetime guarantee. Above any one product, though, Cardinal prides itself on being able to move mountains for its customers, and the team ensures timely delivery and a high-quality product that lives up to the hype.
“Exceptionally high customer service has always been our focus,” asserts Greg Abrams, president of Cardinal. “We have great competitors and lots of them, which really keeps us on our toes and pushes us to make sure we set the standard for customer service in our industry.” Cardinal operates from headquarters and a 160,000-square foot manufacturing facility in Louisville, Ky., but the company also has locations in Los Angeles, Dallas, Honolulu, San Francisco, Reno, Nev., and just outside of Boston.
Cardinal’s wide web of outposts allows the company to reach 80 percent of the population with delivery at least twice a week, and the remaining 20 percent within four to five business days. “We run our own fleet of 70-plus vehicles with routes covering 42 states, which is a big deal because transporting glass is a tough job,” says Abrams. “We want to make sure the customer receives the product clean and ready to use.” The extra service is just one part of Cardinal’s commitment to delivering only the highest quality products, and keeping as many parts of the production process in-house ensures greater quality control. In fact, the only glass process Cardinal doesn’t take care of in-house is glass etching and sand blasting, which would require a separate facility to be constructed for the process so as not to compromise the integrity of the other highly sophisticated manufacturing lines. Where Service is the Cardinal Rule
Cardinal operates an 80,000-square foot glass tempering facility staffed by a team of experienced professionals who continue to meet Cardinal’s ambitiously high standards. As a result the company boasts a rejection rate under two percent, virtually eliminating the need for its trucks to make any return trips, which saves Cardinal and the client on delivery costs and reduces the operation’s overall carbon footprint. Inside Cardinal’s 160,000-square foot facility the bulk of Cardinal’s 300 employees make magic happen, from aluminum and silica. The company produces a total of 10 lines of products in addition to a completely custom, high-end line of Venetian cast glass for customers looking for a textured glass product that makes a bold statement. Many of Cardinal’s products are showcased in the larger hotel chains across the country. A customer looking for branded Cardinal sliding systems, swing doors and glass panels would turn to Cardinal’s network of regional installation and design partners.
From time to time, Cardinal will work directly with the customer or a design professional looking for a truly custom system. Such cases are rare, primarily because the Cardinal team prides itself on offering a wide selection of products that can be combined to make a unique architectural statement. Cardinal produces a variety of swing and sliding shower door systems with finishes ranging from stainless steel to roman bronze and hundreds of custom powder coat colors to fit any color scheme.
“It seems like we launch new products almost monthly, because we’re constantly trying to give our customers a competitive advantage in the marketplace,” adds Abrams. Cardinal’s design team reinterpreted the conventional sliding glass door system in its Skyline series. The series offers a sleek, seamless sliding glass door system where one glass panel slides along a fixed glass panel via a single rod and a set of robust rollers to handle the weight of half-an-inch glass panels. A Lifetime of Good-looking Glass
Cardinal reinvented the glass shower enclosure “proverbial” wheel once again with its TruFit series, which consists of a swing door that relies on 3/8-inch clear tempered glass panels. “This is the first 3/8-inch heavy glass system that can be installed into fiberglass, making it a really easy way to freshen up the look of a bathroom,” states Abrams. The product has been one of Cardinal’s best sellers in recent years as homeowners decide to stay put instead of trading up to a new home. The product has been particularly successful because it does not require a stud for installation, instead distributing the weight evenly up and down the wall through a series of anchors and wall jambs. The wall jambs can perform double duty by also covering up older screw holes or discolored tile. A number of Cardinal customers have also reported the product was so user-friendly crews could rip out the old enclosure and install the TruFit series in under an hour.
The Cardinal team is excited to be finishing up the final details to launch its brand new Illusion series, which will feature an all-glass header and towel bar to provide an alternative to the more common metal header and towel bar products. So far, all signs point to continued growth for Cardinal as many of its customers shifted gears easily to target the home remodeling consumer and hospitality market, where Cardinal products have found a welcome home. In the coming years the Cardinal team will continue to maintain robust quality control standards and high expectations for customer service, securing Cardinal Shower Enclosures’ place as an industry leader.

Published on: February 27, 2013

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