Case Studies

The Commodore Corporation

Building a higher quality home for the right price

Currently privately owned and actively managed by the same family for nearly 25 years, The Commodore Corporation (Commodore) has been going strong and steady since 1952. Over the course of its history, Commodore has based success on a few simple beliefs; build a great home at a fair price, work with the best builders and retailers and provide employees with the tools, training and support for a satisfying career.

“Commodore has been going strong for more than 62 years,” shares Don Strick, company director of sales and marketing. “We’ve been family-owned and -operated by our Barry Shein, CEO, and his wife, Cari Shein, since the 1980s when the pair brought the firm out of bankruptcy. Even though we’re the largest modular family-owned builder in the country, the owners are still here, putting in many hours every day.”

Headquartered in Goshen, Ind., the company is one of the largest builders of modular and manufactured, mid to upper level homes in the Northeast, mid-Atlantic and Midwest markets. With divisions in Indiana, Pennsylvania and North Carolina, Commodore builds across 32 states; Montana to New Jersey, Maine to South Carolina.

“Across these states, Commodore has earned more than 10 percent market share,” details Strick. “We now have over 650 employees and five manufacturing facilities supporting six brands.”

A national name

Six divisions exist under the greater Commodore umbrella, each building homes to suit the specific region. Commodore Homes of Indiana (CHI) is a major producer of system-built, high-performance homes in the Midwest. Well-known for innovative designs, superior construction and outstanding service and support, CHI also specializes in custom floor plans.

“We’ve recently completed a 15,000-square-foot expansion of the facility,” details Strick. Commodore Homes of Pennsylvania (CHP) serves anywhere from Ohio to West Virginia, Maryland to Delaware, New York, New Jersey, Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire and all the way up to Maine. “The Northeast is our largest market,” adds Strick.

R-Anell of Virginia delivers mid to high-end custom modular homes for the southeast, from Virginia to North and South Carolina and eastern Tennessee. “Commodore’s most recent addition to the family is R-Anell Homes [R-Anell] of N.C.,” shares Strick. “In March 2014, R-Anell became part of Commodore.” Based in Shippenville, Pa., Colony Factory Crafted Homes, serves a 14-state area in the Northeast as an industry leader in manufactured and modular housing.

Manorwood Homes (Manorwood), offers Energy Star-rated and Green Ready homes, helping to reduce energy bills, maintenance costs and provide better indoor air quality. Manorwood also spans the Northeast and Mid-Atlantic.

Approximately 60 miles north of Pittsburg is Pennwest Homes, Commodore’s state-of-the-art home building facility. Pennwest offers ranch, cape cod and two-story style homes exclusively using modular home building methods.

Branching out

“We’re proud to have acquired the R-Anell, 243,000-square-foot facility, the long-term employees and the solid reputation that R-Anell has built over the years,” adds Barry Shein, CEO of Commodore. Home production from Commodore’s original facility in Danville, Va., has shifted to R-Anell’s manufacturing plant in Crouse, N.C.

“It was a difficult decision to relocated our home building facility; however, the R-Anell facility allows us to do new and innovative things not possible in our smaller, older facility in Danville,” adds Bob Bender, COO of Commodore.

The price is right

Continuing to grow its national network of Commodore comrades has allowed the building giant to really drive the best value for its customers. Since 1952, Commodore’s cornerstone has been building a higher quality home for an affordable price backed by a longstanding builder and dealer network, innovative designs and outstanding customer satisfaction.

“We market to the mid-level to high-end homebuilder,” explains Strick. “While homebuilders have always been and always will be our bread and butter, we’re also entertaining the commercial market. Our R-Anell division is currently working on some small hotels and condos.”

No matter the market, Commodore’s end goal is to be customer centric, offer customization like no other and an awesome value. “In August 2014, our inHouse Experience went live,” reveals Strick. “This portion of our website allows for a whole new level of customer experience. We have a virtual exterior where customers can select everything from roof pitch to siding and shingle color and much more. There’s also a kitchen to create color combinations and countertops, cabinets, vinyl floor, appliances and even the kitchen sink.”

This tool also allows customers to share findings across Facebook, Pinterest, Twitter, Google +, or just save and print. It’s a great way to share homebuilding dreams that could soon be reality.

Innovative services like inHouse Experience have attracted more customers to Commodore and Strick says the company is on pace for year over year growth. “It’s an exciting time for us, having just acquired a new company and working on two plant expansions will allow us to do more for our customers,” he says.

Strong and steady for more than 60 years, The Commodore Corporation continues to build on a long history of delivering value for the right price.

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