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Why Your Business Needs Search Engine Optimization: 11 Shocking SEO Stats

Search engine optimization continues to be one of the most difficult things for businesses when it comes to online marketing. But with more and more consumers turning to Google results to fuel their buying decisions, it’s a fundamental part of digital marketing that can’t be ignored!

When trying to justify whether or not you should be investing in search engine optimization, it’s easy to get bogged down by the industry lingo and ever-changing algorithms. To make it a little clearer as to why your business needs search engine optimization (as well as a few ways we can help), check out these 11 shocking SEO stats…

  • 93% of online experiences begin with a search engine.  [Search Engine Journal]
  • The top listing in Google’s organic search results receives 33% of the traffic.  [Search Engine Watch]
  • 70% of the links search users click are organic, not paid.  [Hubspot]
  • More than 60% of global internet users research products online.  [Hubspot]
  • 59% of consumers use Google every month to find a reputable, local business.  [Search Engine Watch]
  • Worldwide, internet users conduct 131 billion web searches per month.  [Hubspot]
  • 44% of online shoppers begin by using a search engine.  [Hubspot]
  • Half of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.  [Search Engine Watch]
  • 60% of all organic clicks go to the top 3 search results.  [Hubspot]
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.  [Search Engine Journal]
  • 75% of users never scroll past the first page of search results.  [Hubspot]

What do all these numbers mean? That in order to stand out from the competition, you need to create a search engine presence — and our team of digital publishing professionals can help. To make it easy for our featured businesses to amp up their SEO, each of our featured companies receives a custom digital and print brochure, as well as a spot in our industry-leading magazines. Published on our website and in print, our trade magazines are read by business leaders worldwide. Designed with special attention to SEO best practices, online versions can enhance your business’ reputation — providing the edge you need to win your next job.

If your business has been featured in US Builders Review, we want to know — how has your custom digital brochure impacted your SEO strategy? For more ways to enhance your online reputation using your custom digital brochure, connect with us on social media — Facebook, Twitter, Google+, LinkedIn — and stay tuned for more tips on making the most of your US Builders Review feature. 

Testimonials

I was contacted by the company to write a review on my business. They handled the process very efficient and professional. The pictures came out great and the article was perfect. I am very happy with their work.
— Kirt McGhee, Owner, K4M Construction
The final product was an exceptionally well written and thorough story integrated with many of our project photos. It is a great endorsement of our company and our work that we are promoting on our website and through social media. We were impressed with the quality of the editorial and the professional follow-through.
— Susan Howell, Marketing Director for Howell Custom Building Group
I was contacted as a nominee for the Greenbuild Editor’s Choice 2016 recognition and I couldn’t have asked for a better experience. Working with US Builders Review has been a blessing for my company. Erica Berry took an awesome interview in the initial call as she gathered data for the article. She was concerned about how we became us, and she made me feel important by listening and taking notes. Then there is Ian Nichols who made me feel so comfortable in sharing my story, and Molly Shaw who interviewed me as well, as she was getting ready to create an awesome article about my company -- and I must say she nailed it on the first run! What a pleasure it has been to work with everyone. This feature on Container Homes USA will help me push the company into the forefront at the Greenbuild Expo 2016.
— Derrick C. W. Childs, Director Construction & Design, Container Homes USA
I’m blown away with the value that could come out of our partnership through this article. Working with the US Builders Review team is something that I have never experienced before and every day I feel even more privileged to be with EJH Construction, I never take for granted the opportunities that have come my way.  I am so excited about what our future looks like based on the relationship that has been built with the US Builders Review team.
Jennifer Wilhelmsen – Director of Human Resources, EJH Construction Inc.
We are excited to be featured as a case study in US Builders Review and look forward to sharing our company’s story with a national audience.
— Ryan Sanzari, Director of Operations, Alfred Sanzari Enterprises
It was an absolute pleasure to work with the writers and editorial team at TrueLine Publishing for our recent article in US Builders Review. From the start of the project, it was apparent that everyone involved was very concerned with accuracy and getting the facts right. They were also very conscientious about soliciting our feedback and ensuring that we were happy with the content and with the manner in which Giroux Glass was described in the finalized piece.
— Barbara Kotsos, Director of Marketing & PR, Giroux Glass
Working with Kyle at TrueLine Publishing was a great experience. We are quite pleased with how the article about Souder Brothers turned out. The magazine article and photo spread is going to be a very effective tool to use in our marketing. If you have the opportunity to be featured in a project like this, I would recommend doing it. Kyle and his team made the whole process very smooth and we are happy to have been a part of the latest edition of US Builders Review.
— Corinne Schaffer, Project Manager, Souder Brothers Construction
The staff was very helpful and easy to work with while developing our story. They were always open to our ideas and provided us useful information to maximize our visibility using social media. We were certainly pleased with final article.
— Daryl Whitmer, Marketing Program Manager, Harrison French & Associates (HFA)
Kyle and his team were very professional and patient in explaining their program to us. Their communications were clear and concise and did a great job of guiding us through the process of getting published in their magazine.
— Michael Henthorn, Owner, Henthorn Commercial Construction
My experience with US Builders Review was positive from start to finish. The staff conducted each interaction with the utmost professionalism, whether over the phone or by email. Beginning with the initial telephone interview US Builders Review carefully gathered information to form a draft document then incorporated my minimal edits required to achieve factual accuracy in the finished article. US Builders Review is a pleasure to work with.
— Tim Craddock, President, Vansant & Gusler Inc.

LATEST EDITION

Spring 2018

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