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Why Your Business Needs Search Engine Optimization: 11 Shocking SEO Stats

Search engine optimization continues to be one of the most difficult things for businesses when it comes to online marketing. But with more and more consumers turning to Google results to fuel their buying decisions, it’s a fundamental part of digital marketing that can’t be ignored!

When trying to justify whether or not you should be investing in search engine optimization, it’s easy to get bogged down by the industry lingo and ever-changing algorithms. To make it a little clearer as to why your business needs search engine optimization (as well as a few ways we can help), check out these 11 shocking SEO stats…

  • 93% of online experiences begin with a search engine.  [Search Engine Journal]
  • The top listing in Google’s organic search results receives 33% of the traffic.  [Search Engine Watch]
  • 70% of the links search users click are organic, not paid.  [Hubspot]
  • More than 60% of global internet users research products online.  [Hubspot]
  • 59% of consumers use Google every month to find a reputable, local business.  [Search Engine Watch]
  • Worldwide, internet users conduct 131 billion web searches per month.  [Hubspot]
  • 44% of online shoppers begin by using a search engine.  [Hubspot]
  • Half of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.  [Search Engine Watch]
  • 60% of all organic clicks go to the top 3 search results.  [Hubspot]
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.  [Search Engine Journal]
  • 75% of users never scroll past the first page of search results.  [Hubspot]

What do all these numbers mean? That in order to stand out from the competition, you need to create a search engine presence — and our team of digital publishing professionals can help. To make it easy for our featured businesses to amp up their SEO, each of our featured companies receives a custom digital and print brochure, as well as a spot in our industry-leading magazines. Published on our website and in print, our trade magazines are read by business leaders worldwide. Designed with special attention to SEO best practices, online versions can enhance your business’ reputation — providing the edge you need to win your next job.

If your business has been featured in US Builders Review, we want to know — how has your custom digital brochure impacted your SEO strategy? For more ways to enhance your online reputation using your custom digital brochure, connect with us on social media — FacebookTwitterGoogle+LinkedIn — and stay tuned for more tips on making the most of your US Builders Review feature. 

Testimonials

I would like to commend the US Builders Review staff for their work in developing and writing a fantastic article for Miller Contracting Group, Inc. It was truly a pleasure to work with their professional and well organized staff.
— Chuck Daniels, Business Manager, Miller Contracting Group Inc.
The team at US Builders Review is professional and did a great job with your published article. They asked for and listened to my feedback and responded quickly to any requests I made.
— Susan Courter, Director of Business Development, R.E. Crawford Construction
Ryan at TrueLine was a pleasure to work with and we wouldn't hesitate to recommend him or TrueLine to anyone in the future. They were professional, organized and great to work with through the process!
— James Cahill, President and Partner, J. Calnan & Associates
Professional with attention to customer’s needs. Well prepared vision for article while open to suggestions. Provided plenty feedback and review prior to final draft. Thanks in advance for the assistance and promotion of our organization!
— Jason Lee, LEED AP O+M, Director of Sustainability and Optimization for Harvard Maintenance
The final product was an exceptionally well written and thorough story integrated with many of our project photos. It is a great endorsement of our company and our work that we are promoting on our website and through social media. We were impressed with the quality of the editorial and the professional follow-through.
— Susan Howell, Marketing Director for Howell Custom Building Group
I was contacted as a nominee for the Greenbuild Editor’s Choice 2016 recognition and I couldn’t have asked for a better experience. Working with US Builders Review has been a blessing for my company. Erica Berry took an awesome interview in the initial call as she gathered data for the article. She was concerned about how we became us, and she made me feel important by listening and taking notes. Then there is Ian Nichols who made me feel so comfortable in sharing my story, and Molly Shaw who interviewed me as well, as she was getting ready to create an awesome article about my company -- and I must say she nailed it on the first run! What a pleasure it has been to work with everyone. This feature on Container Homes USA will help me push the company into the forefront at the Greenbuild Expo 2016.
— Derrick C. W. Childs, Director Construction & Design, Container Homes USA
Everyone that we worked with was polite, professional, responsive & very good to work with. It was amazing to see the ideas transformed into the final product. We are very happy with the end results and would not hesitate to work with them in the future or recommend them to other business!
— James Kowalski, Owner, Kowalski Construction Inc.
My experience with US Builders Review was positive from start to finish. The staff conducted each interaction with the utmost professionalism, whether over the phone or by email. Beginning with the initial telephone interview US Builders Review carefully gathered information to form a draft document then incorporated my minimal edits required to achieve factual accuracy in the finished article. US Builders Review is a pleasure to work with.
— Tim Craddock, President, Vansant & Gusler Inc.
Kyle Gahm was instrumental in coordinating this project from beginning to end. He was always available and a pleasure to work with. It would be a pleasure to work with Kyle down the road. Bill Keaton was very impressive in raising money from advertising which resulted in ASE getting the cover story, so thank you Bill. Lia Prysunka and Jeanee Dudley are both very impressive individuals who deserve a lot of credit for this featured piece. They were both very patient and accepting of any changes we suggested. The format, quality, and resolution was awesome. To sum it all up: Our upper management, who never have been high on PR and things of this nature said that it was "absolutely fantastic" and were blown away. They now are requesting multiple copies of the full magazine and are very proud of the work you all put in. Thanks again.
— Ryan Sanzari, Director of Operations, Alfred Sanzari Enterprises
I’m blown away with the value that could come out of our partnership through this article. Working with the US Builders Review team is something that I have never experienced before and every day I feel even more privileged to be with EJH Construction, I never take for granted the opportunities that have come my way.  I am so excited about what our future looks like based on the relationship that has been built with the US Builders Review team.
Jennifer Wilhelmsen – Director of Human Resources, EJH Construction Inc.

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Spring 2018

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