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Why Your Business Needs Search Engine Optimization: 11 Shocking SEO Stats

Search engine optimization continues to be one of the most difficult things for businesses when it comes to online marketing. But with more and more consumers turning to Google results to fuel their buying decisions, it’s a fundamental part of digital marketing that can’t be ignored!

When trying to justify whether or not you should be investing in search engine optimization, it’s easy to get bogged down by the industry lingo and ever-changing algorithms. To make it a little clearer as to why your business needs search engine optimization (as well as a few ways we can help), check out these 11 shocking SEO stats…

  • 93% of online experiences begin with a search engine.  [Search Engine Journal]
  • The top listing in Google’s organic search results receives 33% of the traffic.  [Search Engine Watch]
  • 70% of the links search users click are organic, not paid.  [Hubspot]
  • More than 60% of global internet users research products online.  [Hubspot]
  • 59% of consumers use Google every month to find a reputable, local business.  [Search Engine Watch]
  • Worldwide, internet users conduct 131 billion web searches per month.  [Hubspot]
  • 44% of online shoppers begin by using a search engine.  [Hubspot]
  • Half of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.  [Search Engine Watch]
  • 60% of all organic clicks go to the top 3 search results.  [Hubspot]
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.  [Search Engine Journal]
  • 75% of users never scroll past the first page of search results.  [Hubspot]

What do all these numbers mean? That in order to stand out from the competition, you need to create a search engine presence — and our team of digital publishing professionals can help. To make it easy for our featured businesses to amp up their SEO, each of our featured companies receives a custom digital and print brochure, as well as a spot in our industry-leading magazines. Published on our website and in print, our trade magazines are read by business leaders worldwide. Designed with special attention to SEO best practices, online versions can enhance your business’ reputation — providing the edge you need to win your next job.

If your business has been featured in US Builders Review, we want to know — how has your custom digital brochure impacted your SEO strategy? For more ways to enhance your online reputation using your custom digital brochure, connect with us on social media — Facebook, Twitter, Google+, LinkedIn — and stay tuned for more tips on making the most of your US Builders Review feature. 

Testimonials

We are excited to be featured as a case study in US Builders Review and look forward to sharing our company’s story with a national audience.
— Ryan Sanzari, Director of Operations, Alfred Sanzari Enterprises
I was contacted as a nominee for the Greenbuild Editor’s Choice 2016 recognition and I couldn’t have asked for a better experience. Working with US Builders Review has been a blessing for my company. Erica Berry took an awesome interview in the initial call as she gathered data for the article. She was concerned about how we became us, and she made me feel important by listening and taking notes. Then there is Ian Nichols who made me feel so comfortable in sharing my story, and Molly Shaw who interviewed me as well, as she was getting ready to create an awesome article about my company -- and I must say she nailed it on the first run! What a pleasure it has been to work with everyone. This feature on Container Homes USA will help me push the company into the forefront at the Greenbuild Expo 2016.
— Derrick C. W. Childs, Director Construction & Design, Container Homes USA
Everyone that we worked with was polite, professional, responsive & very good to work with. It was amazing to see the ideas transformed into the final product. We are very happy with the end results and would not hesitate to work with them in the future or recommend them to other business!
— James Kowalski, Owner, Kowalski Construction Inc.
TrueLine Publishing was a delight to work with. They were extremely patient and worked diligently to get our article written and published. The team always responded in a timely manner and was courteous. I look forward to working with TrueLine Publishing in the future and will recommend them to other businesses.
— Crystal Leos, Business Development, DALLASWHITE Property Restoration
The staff was very helpful and easy to work with while developing our story. They were always open to our ideas and provided us useful information to maximize our visibility using social media. We were certainly pleased with final article.
— Daryl Whitmer, Marketing Program Manager, Harrison French & Associates (HFA)
Professional with attention to customer’s needs. Well prepared vision for article while open to suggestions. Provided plenty feedback and review prior to final draft. Thanks in advance for the assistance and promotion of our organization!
— Jason Lee, LEED AP O+M, Director of Sustainability and Optimization for Harvard Maintenance
I was contacted by the company to write a review on my business. They handled the process very efficient and professional. The pictures came out great and the article was perfect. I am very happy with their work.
— Kirt McGhee, Owner, K4M Construction
Kyle and his team were very professional and patient in explaining their program to us. Their communications were clear and concise and did a great job of guiding us through the process of getting published in their magazine.
— Michael Henthorn, Owner, Henthorn Commercial Construction
The process was simple: we were provided questions that the writers wanted to discuss, we were interviewed, and then we got to see a few drafts before the final version went to print. Given the quality of this publication, on behalf of Giroux, I can assure everyone that all of my partners would be happy to participate in similar articles in the future.
— Barbara Kotsos, Director of Marketing & PR, Giroux Glass
The team at US Builders Review is professional and did a great job with your published article. They asked for and listened to my feedback and responded quickly to any requests I made.
— Susan Courter, Director of Business Development, R.E. Crawford Construction

LATEST EDITION

Spring 2018

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