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Why Your Business Needs Search Engine Optimization: 11 Shocking SEO Stats

Search engine optimization continues to be one of the most difficult things for businesses when it comes to online marketing. But with more and more consumers turning to Google results to fuel their buying decisions, it’s a fundamental part of digital marketing that can’t be ignored!

When trying to justify whether or not you should be investing in search engine optimization, it’s easy to get bogged down by the industry lingo and ever-changing algorithms. To make it a little clearer as to why your business needs search engine optimization (as well as a few ways we can help), check out these 11 shocking SEO stats…

  • 93% of online experiences begin with a search engine.  [Search Engine Journal]
  • The top listing in Google’s organic search results receives 33% of the traffic.  [Search Engine Watch]
  • 70% of the links search users click are organic, not paid.  [Hubspot]
  • More than 60% of global internet users research products online.  [Hubspot]
  • 59% of consumers use Google every month to find a reputable, local business.  [Search Engine Watch]
  • Worldwide, internet users conduct 131 billion web searches per month.  [Hubspot]
  • 44% of online shoppers begin by using a search engine.  [Hubspot]
  • Half of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.  [Search Engine Watch]
  • 60% of all organic clicks go to the top 3 search results.  [Hubspot]
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.  [Search Engine Journal]
  • 75% of users never scroll past the first page of search results.  [Hubspot]

What do all these numbers mean? That in order to stand out from the competition, you need to create a search engine presence — and our team of digital publishing professionals can help. To make it easy for our featured businesses to amp up their SEO, each of our featured companies receives a custom digital and print brochure, as well as a spot in our industry-leading magazines. Published on our website and in print, our trade magazines are read by business leaders worldwide. Designed with special attention to SEO best practices, online versions can enhance your business’ reputation — providing the edge you need to win your next job.

If your business has been featured in US Builders Review, we want to know — how has your custom digital brochure impacted your SEO strategy? For more ways to enhance your online reputation using your custom digital brochure, connect with us on social media — Facebook, Twitter, Google+, LinkedIn — and stay tuned for more tips on making the most of your US Builders Review feature. 

Testimonials

Kyle Gahm was instrumental in coordinating this project from beginning to end. He was always available and a pleasure to work with. It would be a pleasure to work with Kyle down the road. Bill Keaton was very impressive in raising money from advertising which resulted in ASE getting the cover story, so thank you Bill. Lia Prysunka and Jeanee Dudley are both very impressive individuals who deserve a lot of credit for this featured piece. They were both very patient and accepting of any changes we suggested. The format, quality, and resolution was awesome. To sum it all up: Our upper management, who never have been high on PR and things of this nature said that it was "absolutely fantastic" and were blown away. They now are requesting multiple copies of the full magazine and are very proud of the work you all put in. Thanks again.
— Ryan Sanzari, Director of Operations, Alfred Sanzari Enterprises
My experience with US Builders Review was positive from start to finish. The staff conducted each interaction with the utmost professionalism, whether over the phone or by email. Beginning with the initial telephone interview US Builders Review carefully gathered information to form a draft document then incorporated my minimal edits required to achieve factual accuracy in the finished article. US Builders Review is a pleasure to work with.
— Tim Craddock, President, Vansant & Gusler Inc.
I would like to commend the US Builders Review staff for their work in developing and writing a fantastic article for Miller Contracting Group, Inc. It was truly a pleasure to work with their professional and well organized staff.
— Chuck Daniels, Business Manager, Miller Contracting Group Inc.
It was an absolute pleasure to work with the writers and editorial team at TrueLine Publishing for our recent article in US Builders Review. From the start of the project, it was apparent that everyone involved was very concerned with accuracy and getting the facts right. They were also very conscientious about soliciting our feedback and ensuring that we were happy with the content and with the manner in which Giroux Glass was described in the finalized piece.
— Barbara Kotsos, Director of Marketing & PR, Giroux Glass
The final product was an exceptionally well written and thorough story integrated with many of our project photos. It is a great endorsement of our company and our work that we are promoting on our website and through social media. We were impressed with the quality of the editorial and the professional follow-through.
— Susan Howell, Marketing Director for Howell Custom Building Group
The staff was very helpful and easy to work with while developing our story. They were always open to our ideas and provided us useful information to maximize our visibility using social media. We were certainly pleased with final article.
— Daryl Whitmer, Marketing Program Manager, Harrison French & Associates (HFA)
Kyle and his team were very professional and patient in explaining their program to us. Their communications were clear and concise and did a great job of guiding us through the process of getting published in their magazine.
— Michael Henthorn, Owner, Henthorn Commercial Construction
What a great team US Builders has put in place! Having worked with Victor Martins a few years back, I was pleasantly surprised that he remembered our experience and contacted us again about an updated article. Not only did Victor brainstorm with me about content that would resonate with readers, but he assigned an excellent writer, Molly Shaw, to our account. Her interview with my client, Bardi Heating Cooling & Plumbing, was professional and succinct; as was her writing style. We had very few edits and were pleased not only with the article, but how well it was enhanced by color photos. Much appreciated!
— Karen Bird, Owner of Strategic Marketing Services, Bardi Heating Cooling & Plumbing
TrueLine Publishing was a delight to work with. They were extremely patient and worked diligently to get our article written and published. The team always responded in a timely manner and was courteous. I look forward to working with TrueLine Publishing in the future and will recommend them to other businesses.
— Crystal Leos, Business Development, DALLASWHITE Property Restoration
Professional with attention to customer’s needs. Well prepared vision for article while open to suggestions. Provided plenty feedback and review prior to final draft. Thanks in advance for the assistance and promotion of our organization!
— Jason Lee, LEED AP O+M, Director of Sustainability and Optimization for Harvard Maintenance

LATEST EDITION

Spring 2018

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